Petra Coach customer case study

We’re excited to share the results of our most recent case study with Petra Coach! 

The Petra Coach Smart Newsletter

Petra Coach provides a coaching service for companies interested in improving their growth rate, profitability, valuation, and sustainability. Each Petra coach teaches their clients how to implement a culture in which Core Values, Core Purpose, and operating priorities are aligned. Petra’s Core Purpose is to have a positive impact on 10,000,000 human beings. We teamed up with Petra to help them continue to increase the positive impact on their clients and subscribers by using AI to send personalized business news.

The Petra email newsletter features original content published on their blog as well as relevant business news from trusted 3rd party sources. Each email is personalized so that their members receive the articles they are most interested in and the entire process is fully automated by our AI-powered system.

Applying the analytics

We recently wrote about how AI can improve your content strategy by giving you insights into what subjects are of the highest interest to your members and how this can help you better decide the nature of your future content. Petra used this tactic when their analytics showed that “customer service” was a top-5 reading topic. They decided to create a cornerstone piece for their Petra Blog on the critical nature of good customer service to grow a business. As a result, the overall click rate for that day was the highest for the entire month, and that cornerstone customer service piece received far higher than average engagement from Petra members.

Read the full Petra Coach case study here.

Petra Founder and Head Coach Andy Bailey on the impact of the rasa.io Smart Newsletter:

“The engagement rates that we have seen with the rasa.io newsbrief have surpassed our expectations. We are now able to automatically send individualized business news to our members – who represent all different verticals – without having to curate newsletters by hand. We see open rates that are consistently above 35%, oftentimes surpassing the 40% mark. We love that the rich, relevant information we send our subscribers represents what they want to read and allows them to out-learn the competition.”

Are you ready to increase your engagement rates with AI?

Contact rasa.io today if you are interested in learning more about how you can leverage our automated AI tool to increase member engagement.