What is a BHAG?

BHAG stands for Big, Hairy, Audacious Goal. It is a far-out, massive-scale aspiration that an organization establishes in order to motivate the internal team, and all other stakeholders, in working together toward a uniting goal. It should be consistent with an organization’s purpose and values, and it should join a team in action. Typically BHAGs are goals that an organization sets with a ten to thirty year time commitment in mind, and they are simple enough for people to understand without an extensive, supporting explanation.

The History of the BHAG

The idea of the BHAG was first conceptualized by best-selling author and business visionary James Collins in his book, Built to Last: Successful Habits of Visionary Companies. Collins explains that BHAGs have the potential to change the very nature of the company, to one that is inspired to consistently work outside of its comfort zone in order to achieve seemingly impossible results.

Our rasa.io BHAG

At rasa.io, we seek to cut through the noise created by the inundation of content that people see on a daily basis by delivering only the most relevant and personalized information to their inboxes. And our BHAG reflects just that: “By 2030 we will improve the lives of one billion people around the world with better information.”

Our rasa.io BHAG together with our Core Purpose

At rasa.io, our core purpose is To Better Inform The World. We seek to deliver the most relevant information to people, and we do so one inbox at a time.

So how do we do it? How do we cut through all of that content noise? We leverage Artificial Intelligence in order to pull only the most relevant information into a given user’s email newsbrief. We are inspired to be the so-very-needed filter on the endless stream of not-so-useful content.

We help associations and other organizations spread their missions of informing their members and greater communities. Once our customers identify the most authoritative content outlets in their industry, we ensure that only the most relevant articles from their sources are delivered to their members’ inboxes. And it takes no extra work on the part of the organizations in order to reach these ‘segments of one.’ This allows our customers to be at the forefront of the most important news in their spaces and deliver that news under their trusted brands.

BHAG and our day to day

So how do we work on meeting our BHAG and progressing toward our ultimate aspiration? Our BHAG, along with our core purpose, (and our supporting values), inform and guide us in our daily interactions. We talk about all of these tenets that guide our business on a regular basis: we reference them in making important decisions; we acknowledge them in our successes and failures; and we let them inform discussion in our huddles, our various weekly meetings, and our company meetings.

Most importantly, in our rasa.io company meetings, we measure a critical number that directly reflects progress toward our BHAG: the number of people who have received information from rasa.io. Although we are relatively early in our purposeful journey, it is fun to objectively monitor and measure the movement we have made, and we have already touched the lives of thousands upon thousands.

Using rasa.io to develop and meet your BHAG

We want to support others on their journeys toward meeting their Big, Hairy, Audacious Goals. One aspect of our AI technology that our customers appreciate most is the fact that they can use rasa.io to send industry news automatically to their members. This can help them concentrate additional time and effort on other methods of fulfilling their core purposes, experimentation, and meeting their BHAGs.

We are excited about the progress that we have made and the future that awaits us. We will be sure to keep you informed of our progress as we work toward our one billion person BHAG, and we are here to teach you more about rasa.io’s mission in the meantime.