rasa naylor partnership announcement

Naylor and rasa.io Partner to Launch AI-Powered eNewsletters

We are excited to announce our most recent partnership with Naylor Association Solutions!

In partnering with Naylor, we will further strengthen our shared goal of improving the quality of association communications and member satisfaction, while eliminating the need for additional staff effort. The rasa.io solution will leverage Naylor to be able to create customized content at scale for newsletter subscribers.

The Communications Solution

Associations are producing and sharing valuable content for their members, but with businesses and individuals sending 246.5 billion emails per day, it easy for that information to get lost in a crowded inbox. rasa.io AI-powered emails will increase visibility for association news and resources through automation and personalization. The Smart Newsletter solution is a way for organizations to reduce the amount of time it takes to curate their email communications, while increasing the amount of time members spend consuming their information.

Naylor will offer rasa.io’s product to enhance two types of eBriefs: the member communication-based AI newsletter and the career-focused AI CareerBrief

The newsletter product will use rasa.io’s AI platform to collect relevant content from thousands of public sources and send individualized news to each subscriber. The rasa.io platform engagement analytics then offer valuable insights into members’ topical preferences, which associations can use to guide programming and other marketing decisions.

The AI CareerBrief will increase engagement with association job boards by increasing their site traffic, as the technology makes personalized job recommendations for each user. The eBrief will also incorporate career development content, such as interview tips and industry forecasts.

“We’re confident that this platform will result in tangible benefits for our associations in the form of improved membership engagement and satisfaction, and increased revenue for associations.” - Laura Taylor, Vice President of Digital Operations and Development for Naylor

Read the Full Press Release

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asae endorses rasa.io as the preferred ai newsletter solution

ASAE and rasa.io Form a Partnership to Bring Smart Newsletters to Associations

ASAE - rasa.io partnership

rasa.io and ASAE: The Center for Association Leadership - which has more than 42,000 members who lead and manage more than 7,300 associations all across the globe - have partnered together to bring AI and smart newsletters to associations around the globe. ASAE will be using rasa.io technology to power its daily newsletter, and ASAE will also help bring rasa.io technology to the global association community.

ASAE and rasa.io began working together earlier this year to increase engagement for ASAE’s Associations Now Daily News, which is delivered to 50,000 people.

asae endorses rasa.io as the preferred ai newsletter solution

A new, smart, AI-powered newsletter

Similar to many organizations, ASAE had previously sent their daily Associations Now email in a static format to all 50,000 of their readers. The Artificial Intelligence within the rasa.io product enables ASAE to individualize their email content for each reader and simultaneously absorb valuable insights from how those members engage with the content that is delivered.

Feedback on rasa.io artificial intelligence

John Graham, President and CEO of ASAE reports: “Gaining a deeper understanding of our members’ needs and interests is more important than ever. This is a game changer for ASAE.”

“The rasa.io technology is a true innovation for ASAE, the first killer app in AI for associations,” says Reggie Henry, Chief Information and Engagement Officer at ASAE.

Robb Lee, Chief Marketing and Communications Officer concludes:  “Over many decades, the marketer’s dream has been to get to a ‘Segment of One.’ We are there now. We are learning about our audience at a rapid pace. Our members have voted with their opens and clicks, and personalized content is the clear winner.”

Make your newsletter smart today

In addition to using rasa.io for its own newsletter, ASAE and rasa.io have agreed to provide a discount to members of the ASAE community for use of the rasa.io product. Visit www.rasa.io/asae to learn more. You can also read the full case study here.

asae rasa.io newsbrief - associations now ai powered newsletter
ASAErasa.io newsbrief - Associations Now AI-powered smart newsletter