rasa naylor partnership announcement

Naylor and rasa.io Partner to Launch AI-Powered eNewsletters

We are excited to announce our most recent partnership with Naylor Association Solutions!

In partnering with Naylor, we will further strengthen our shared goal of improving the quality of association communications and member satisfaction, while eliminating the need for additional staff effort. The rasa.io solution will leverage Naylor to be able to create customized content at scale for newsletter subscribers.

The Communications Solution

Associations are producing and sharing valuable content for their members, but with businesses and individuals sending 246.5 billion emails per day, it easy for that information to get lost in a crowded inbox. rasa.io AI-powered emails will increase visibility for association news and resources through automation and personalization. The Smart Newsletter solution is a way for organizations to reduce the amount of time it takes to curate their email communications, while increasing the amount of time members spend consuming their information.

Naylor will offer rasa.io’s product to enhance two types of eBriefs: the member communication-based AI newsletter and the career-focused AI CareerBrief

The newsletter product will use rasa.io’s AI platform to collect relevant content from thousands of public sources and send individualized news to each subscriber. The rasa.io platform engagement analytics then offer valuable insights into members’ topical preferences, which associations can use to guide programming and other marketing decisions.

The AI CareerBrief will increase engagement with association job boards by increasing their site traffic, as the technology makes personalized job recommendations for each user. The eBrief will also incorporate career development content, such as interview tips and industry forecasts.

“We’re confident that this platform will result in tangible benefits for our associations in the form of improved membership engagement and satisfaction, and increased revenue for associations.” - Laura Taylor, Vice President of Digital Operations and Development for Naylor

Read the Full Press Release

Want to hear more about AI?

Subscribe to the rasa.io Smart Newsletter to stay updated on rasa.io and advances in artificial intelligence.

Learn about how you can use our AI platform for Smart Newsletters to help keep your member data current, useful, and actionable.


customer-data-decay

3 Ways to Prevent Data Decay

3 Ways to Prevent Data Decay

Customer data in the Digital Age is extremely valuable. We are seeing companies harness data to personalize and improve the customer experience more and more as marketing technologies advance. There are plenty of platforms out there that help organizations gather and store their customer data but keeping that data up-to-date is where many CRM systems fall behind. Customer data decays at a rapid rate of 30% per year. Rotten data does not give you an accurate view of your customers and can have a negative impact on your entire business. This decay is not a result of customers purposely withholding their information, in fact studies show that the majority of customers are more than willing to share their data for personalized, efficient experiences. So, how can you ensure that your data stays as fresh as possible?

1. Engage your audience frequently

Frequent communication with your members or subscribers is crucial for keeping them engaged. Recurring (but not repetitive) communications will maximize your chances of reaching your audience. When your communications are meaningful and frequent, your customers are more likely to engage on a deeper level. The more engaged they are, the less likely they are to drop off the map.

2. Personalize your communications

Customers crave personalization and 74% of marketers say targeted personalization increases customer engagement. Gather the data from your continuous and relevant communications and use it to better personalize future marketing efforts and increase open and click rates.

3. Automate with AI

Implementing processes to execute on the above can take tons of time and effort if done manually. Luckily, you can use AI to automate the frequency, personalization, and management of your messages. AI can gather your customer data in real time so that every future communication for that individual can be curated to their interests during that particular time. Integrating your AI tool with your CRM will keep your customer information as fresh as possible and prevent the negative impact of data decay.

You can begin on a path toward fresh and useful data today

Learn about how you can use our AI platform for Smart Newsletters to help keep your member data current, useful, and actionable.


american society for microbiology rasa.io customer case study image

American Society for Microbiology: Our Latest rasa.io Case Study

American Society for Microbiology: Our Latest rasa.io Case Study

All of us at rasa.io are excited to share the results of our latest customer case study! We began working with the American Society for Microbiology (ASM) in early 2018. ASM and rasa.io set out to achieve three primary goals when beginning our newsletter partnership: 1) increasing newsletter engagement via open and click through rates; 2) personalizing newsletter content by way of using Artificial Intelligence; and 3) saving time with rasa.io automated content curation.

The Results?

Janet Hedrick, Assistant Director of Membership Services at ASM, describes the impact of the rasa.io Smart Newsletter for ASM: “We went with rasa.io because we wanted to increase engagement and provide our members with curated content using AI.  We are now giving our members what they want to read, while at the same time saving 3-4 hours every week on newsletter curation. The rasa.io platform is impressive, increasing our open and click rates, driving traffic to our site and providing sophisticated analytics…and best of all, it’s easy to use.”

Read the full rasa.io American Society for Microbiology case study here.

Additional Benefits

It’s the ultimate goal from a marketing and communications standpoint to be able to interact with an audience on an individual level. ASM now achieves this goal with AI, and they also enjoy additional benefits that come along with leveraging rasa.io technology, including additional traffic to the ASM website, insightful reports sharing the most popular topics amongst members, and automatic infusion of ASM developed content as well as the latest, and most important messages for members.

Are You Ready to Get Started?

Contact rasa.io today if you are interested in learning more about how you can leverage our automated AI tool to increase member engagement.


petra coach rasa.io customer case study

Petra Coach Customer Case Study: Applying the Analytics

Petra Coach customer case study

We’re excited to share the results of our most recent case study with Petra Coach! 

The Petra Coach Smart Newsletter

Petra Coach provides a coaching service for companies interested in improving their growth rate, profitability, valuation, and sustainability. Each Petra coach teaches their clients how to implement a culture in which Core Values, Core Purpose, and operating priorities are aligned. Petra’s Core Purpose is to have a positive impact on 10,000,000 human beings. We teamed up with Petra to help them continue to increase the positive impact on their clients and subscribers by using AI to send personalized business news.

The Petra email newsletter features original content published on their blog as well as relevant business news from trusted 3rd party sources. Each email is personalized so that their members receive the articles they are most interested in and the entire process is fully automated by our AI-powered system.

Applying the analytics

We recently wrote about how AI can improve your content strategy by giving you insights into what subjects are of the highest interest to your members and how this can help you better decide the nature of your future content. Petra used this tactic when their analytics showed that “customer service” was a top-5 reading topic. They decided to create a cornerstone piece for their Petra Blog on the critical nature of good customer service to grow a business. As a result, the overall click rate for that day was the highest for the entire month, and that cornerstone customer service piece received far higher than average engagement from Petra members.

Read the full Petra Coach case study here.

Petra Founder and Head Coach Andy Bailey on the impact of the rasa.io Smart Newsletter:

“The engagement rates that we have seen with the rasa.io newsbrief have surpassed our expectations. We are now able to automatically send individualized business news to our members - who represent all different verticals - without having to curate newsletters by hand. We see open rates that are consistently above 35%, oftentimes surpassing the 40% mark. We love that the rich, relevant information we send our subscribers represents what they want to read and allows them to out-learn the competition.”

Are you ready to increase your engagement rates with AI?

Contact rasa.io today if you are interested in learning more about how you can leverage our automated AI tool to increase member engagement.


association creating content for newsletter

3 Ways AI Can Improve Your Content Strategy

3 Ways AI Can Improve Your Content Strategy

1. Automation - Optimize the Creative Process

Creativity can often be hindered by tedious tasks that are a part of your everyday work life. AI can automate these processes and free up time for you to focus on producing creative, meaningful content. With our Smart Newsletter, hand curating your internal and external content, email distribution list, article placement, send time and frequency are among the many automated features. Being less bogged down with the nuts and bolts of your distribution process allows you to work in a more creative head space which will improve the quality of your work. With this increased capacity you are also able to focus on driving innovation within your organization and gaining an edge on your competition.

2. Member Insights - Know Your Readers

AI can collect and quickly analyze mass amounts of data gathered by the behaviors of each individual reader. This data can reveal important insights into what matters the most to your audience. Knowing what subjects are of the highest interest to your members will help you better decide the nature of your future content. The rasa.io platform breaks down these analytics in several different ways: topics, sources, and articles. You can use these insights to generate highly relevant content as well as ideas for other forms of marketing. A more informed strategy for your writing will also lead to increased readership and trust in your brand.

3. Personalization - Increase Engagement

Once you’ve optimized your creative process and used your data to create quality content - you need to distribute that content appropriately. AI has the ability to personalize emails on a massive scale. It can automatically match each individual’s interests with the most relevant articles and subject lines. This personalization will result in increased engagement which leads to more valuable insights and opportunities for new revenue streams.

Are you ready for a more innovative and effective content strategy?

Learn about how you can use our AI-powered Smart Newsletter to deliver your members the content they want to read.


association member participating in cohosted asae and rasa.io webinar program

ASAE and rasa.io Webinar: Make Your Newsletter Smart

ASAE and rasa.io webinar: make your newsletter smart

In this webinar, Amith Nagarajan of rasa.io and Robb Lee of ASAE will share how you can get started using cutting-edge AI to power your newsletter communications. They will discuss how ASAE implemented rasa.io technology for their Associations Now daily newsletter and how they have increased member engagement through content personalization. Register now!  

Webinar hosts

Robb Lee is the Chief Marketing and Communications Officer at ASAE. Robb has an extensive background in marketing and has been committed to providing value-added solutions to the association sector for over a decade now.

Amith Nagarajan is a serial software entrepreneur and Executive Chairman of rasa.io. He has founded, scaled and sold several successful companies including Aptify, a worldwide leader in software for non-profits and member-based organizations.

A shared commitment to innovation

The team at rasa.io is focused on using Artificial Intelligence to “Better Inform the World” and we strive to do that through innovation. We use AI to understand customers better than ever and use those insights to curate and personalize newsletter content in new ways. We are able to share those insights with our clients so that they can intelligently plan their own content strategies.

ASAE sees innovation as a solution to an original program, product, service, or process that adds value. It can be incremental or radical, but it comes down to this: a new idea that gets successfully implemented. In a world that seems to be evolving at the speed of light, continuous innovation seems essential for any association that expects to remain relevant. ASAE is committed to leading that effort––as a catalyst, role model, and incubator.

This shared commitment led to the strategic partnership between rasa.io and ASAE.

The smart newsletter

Associations Now Daily News, ASAE’s daily email newsletter, disseminates industry news, blogs, and thought leadership to nearly 50,000 association professionals every day. ASAE began using rasa.io’s AI-powered technology to personalize the Associations Now daily email. The AI learns the reader’s behaviors and uses those insights to automatically generate a relevant subject line and feed them the articles they are most interested in reading. The result? A dramatic increase in open and click rates as well as a better understanding of their members. In addition to the automated personalization, ASAE staff can easily access these behavioral insights on the rasa.io platform. Trending topics, sources and articles are all readily available on the platform in real time.

Register today for our ASAE - rasa.io co-hosted webinar

Register today to learn more about ASAE’s implementation of rasa.io and what you need to do to make your email newsletter smart.


asae endorses rasa.io as the preferred ai newsletter solution

ASAE and rasa.io Form a Partnership to Bring Smart Newsletters to Associations

ASAE - rasa.io partnership

rasa.io and ASAE: The Center for Association Leadership - which has more than 42,000 members who lead and manage more than 7,300 associations all across the globe - have partnered together to bring AI and smart newsletters to associations around the globe. ASAE will be using rasa.io technology to power its daily newsletter, and ASAE will also help bring rasa.io technology to the global association community.

ASAE and rasa.io began working together earlier this year to increase engagement for ASAE’s Associations Now Daily News, which is delivered to 50,000 people.

asae endorses rasa.io as the preferred ai newsletter solution

A new, smart, AI-powered newsletter

Similar to many organizations, ASAE had previously sent their daily Associations Now email in a static format to all 50,000 of their readers. The Artificial Intelligence within the rasa.io product enables ASAE to individualize their email content for each reader and simultaneously absorb valuable insights from how those members engage with the content that is delivered.

Feedback on rasa.io artificial intelligence

John Graham, President and CEO of ASAE reports: “Gaining a deeper understanding of our members’ needs and interests is more important than ever. This is a game changer for ASAE.”

“The rasa.io technology is a true innovation for ASAE, the first killer app in AI for associations,” says Reggie Henry, Chief Information and Engagement Officer at ASAE.

Robb Lee, Chief Marketing and Communications Officer concludes:  “Over many decades, the marketer’s dream has been to get to a ‘Segment of One.’ We are there now. We are learning about our audience at a rapid pace. Our members have voted with their opens and clicks, and personalized content is the clear winner.”

Make your newsletter smart today

In addition to using rasa.io for its own newsletter, ASAE and rasa.io have agreed to provide a discount to members of the ASAE community for use of the rasa.io product. Visit www.rasa.io/asae to learn more. You can also read the full case study here.

asae rasa.io newsbrief - associations now ai powered newsletter
ASAErasa.io newsbrief - Associations Now AI-powered smart newsletter

john spence speaking to audience about ai for customer engagement webinar

Whoever Owns the Voice of the Customer Owns the Market: Our Upcoming Webinar

Whoever owns the Voice of the Customer, owns the market

Our team at rasa.io is joining world-renowned business leader, John Spence, to deliver an action-packed educational webinar focused on how to understand and own the Voice of the Customer.  

John Spence: Business thought leader and world renowned speaker

John Spence is known worldwide for his talent at making complex business challenges simple - awesomely simple. A key area of focus in John’s teachings is that a company must truly listen to the voice of the customer and deeply understand it, to own a market. Historically, gathering the insights necessary to understand the voice of the customer in depth, with breadth, and with high frequency, has been challenging.

Today, there are unprecedented opportunities to gain the necessary insights on a daily basis with both depth and breadth, and understand the voice of the customer like never before. The question now is, is your firm ready to listen?

Using AI to understand the voice of the customer

Our team at rasa.io is partnering with John to deliver this new educational program that combines his practical lessons on strategy and execution with the latest in cutting edge applications of Artificial Intelligence. Using AI, we can now understand the customer in ways that even the customer sometimes doesn’t notice. We can gather insights in a non-invasive and elegant way that is completely privacy-safe, and utilize those insights to better serve each and every customer in a unique way.

We can further utilize these insights to develop new products and services ahead of the competition and reach new opportunities faster. Experimentation and innovation requires a steady stream of new ideas and having deep and real time insights into the customer’s viewpoints, preferences and personalities, at scale, provides us all with a new paradigm to consider.  

Webinar hosts

John is an author, business management consultant, executive trainer and speaker. He is recognized as one of the top 100 business thought leaders and one of the top 500 leadership development experts in the world.

I am a serial software entrepreneur. I have founded, scaled and sold several successful companies including Aptify, a worldwide leader in software for non-profits and member-based organizations.  My team at rasa.io and I are focused on using Artificial Intelligence to “Better Inform the World”. We use AI to understand customers better than ever and use those insights to curate and personalize content in new ways. We are also able to share those insights with our clients using methods that are deeply informative while maintaining privacy safety.  

In this webinar, John and I will discuss the John Spence Formula for Business Excellence, the Voice of the Customer, and how AI can be leveraged to better understand the Voice of the Customer than ever before.   

John will explain why "extreme customer focus" is an essential strategy for creating a highly successful business and offer several suggestions for how to better connect with your customers. I will share how AI can be used to optimize customer engagement by gathering behavioral insights, and we will both share how to take action on the knowledge you gain.

AI: Made awesomely simple

Many people hear the words “artificial intelligence” and think complex and maybe even scary.  John has made a career of “Making the Very Complex…Awesomely Simple”. In this webinar, we will do just that by breaking down how AI can make your life simpler and your customer experience better and more successful.

Register for our webinar today if you are interested in learning more about using artificial intelligence to better understand your customer.

 

 

Image credit: johnspence.com/services


AI Email Render-ation Sensation: How rasa.io Makes Emails Look Great - Part II

AI email render-ation sensation, part II

Email can be tricky. The emails you create that look fabulous in your email generation software might not always translate when they are actually delivered. Why is that? The answer is that there are countless email platforms and countless devices, and between those two factors, the combinations are endless.

In the first part of our series we explored coding superior email designs that will render properly, and look good, across all email clients and devices. In this part of our series we will explore how we treat images and then conclude with a very important part of email design: testing.

Images in rasa.io emails - Imgix

Careful consideration of email image treatment is another important part of making our emails look great here at rasa.io. One of the tools we use is an image processing service called Imgix, which helps us format and crop images inside of our newsbriefs.  

As we gather news articles for our newsbriefs, we are storing the images in an Amazon S3 bucket (cloud storage) and then giving Imgix access to that bucket. We can than enhance and crop our image by passing query parameters (filters for image processing) to the end of our images hosted URL.  

In the example below, we have the original image on the left and two examples of cropping using query parameters. Imgix gives us the ability to recognize faces in an image and that is denoted by the “fit=face” query param.

However, as you can also see in the example below, it does not work perfectly all of the time. A setting we later discovered was Imgix’s entropy setting. The idea here is that the most “interesting” part of an image will be the areas of high contrast. By setting “crop=entropy” we can now crop to the most “significant” part of an image. Imgix is a great tool that we use in every newsbrief.

email rendering using imgix for image cropping at rasa.io

Figure 2: Imgix image cropping examples

 

Testing rasa.io email design - Email On Acid

Another great tool we use is Email On Acid (EOA). We use EOA to test the responsive layout and look of our emails across multiple email clients. EOA gives us the ability to quickly view what our email will look like on over 80 email clients.

Viewing our designs over multiple email clients is important because, as I mentioned earlier, the top 3 email clients which are iPad, iPhone, and Gmail are included in EOA’s test summary (Figure 3). Also, there are several versions of Outlook that are included in EOA’s test summary.  Outlook can be troublesome when trying to get an email layout rendering properly. By utilizing EOA’s email client test summary we can ensure that our clients will receive a great looking newsbrief.

Figure 3: Email on Acid Test Summary

 

Summing up our email rendering series

In summary, in part one of our series, we briefly discussed how we build responsive email designs by using a combination of inky and jinja templating languages. We also mentioned some of the techniques we use for image cropping to the most “significant part” of an image. Lastly, we covered the comprehensive test summary offered by Email on Acid.

Why is this important? At rasa.io our core purpose is to better inform the world. One way of informing the world is through our daily newsbrief. The reason we exist is to help people engage with relevant information more frequently. That’s why.

Are you ready to take your association emailing to the next level and leverage artificial intelligence to generate content that your users want to read? Are you ready to give your brand a boost? Contact the experts at rasa.io today.


AI Email Render-ation Sensation: How rasa.io Makes Emails Look Great - Part I

AI email render-ation sensation

At rasa.io we send a lot of email newsbriefs; in fact we send millions of email newsbriefs per month. And an important part of what we do is to help associations, and other organizations, engage with their members more frequently via their AI-curated email newsletters. So, it is important to build and deliver emails that will look great on a user’s phone as well as their desktop.

This blog is the first of a two-part series that will explore: first, the importance around coding superior email designs that will render - which is a fancy word for display - properly and look good for all email clients - which is a fancy term for email systems. The second part part of the series will focus more specifically on image rendering and then conclude with a way to test your designs across multiple email clients.

How people consume their email content

Currently, mobile email clients represent about 54% of all email opens according to Litmus email analytics. iPhone, Gmail and iPad are among the top 3 email clients. Gmail’s 75% of their 900 million users access email via their mobile device. With this in mind, it is important to build an email template that will work across multiple email clients and devices. (For a less technical approach to optimizing your association newsletter, read our blog on 15 ways to give your association news a boost!)

Email template language

At rasa.io, we use several tools to help us build responsive and beautiful email designs. To start with, we use an email templating language called Inky.

Inky provides a responsive grid layout and several out of the box components, and it allows developers to write a small amount of code and that gets compiled to a much larger chunk of code. This is important because the larger chunk of code will help with compatibility across email clients.

For example, in the image below, the image on the left is the precompiled Inky and Jinja syntax, (we’ll come back to Jinja); and on the right is the same bit of code but compiled to its full HTML form. The reason for this is that some email clients do not support modern web html elements such as <div> tags. On the contrary, <table> tags are guaranteed to work across most email clients. From a developer’s perspective, maintaining the bit of code on the left is preferable to the one on the right.

rasa.io artificial intelligence email rendering code example

Inky / Jinja to compiled code example

The Inky grid

Inky’s grid layout gives us the ability to separate and carve out parts of the email. The grid is primarily composed of rows and column components. Rows define horizontal sections of the email and columns carve up the row into side-by-side sections. Inky uses a 12-column grid and column sizes can be controlled via sizing classes. Once again, these inky components will eventually get compiled to a much larger chunk of code and that is what goes out to the email client.

+ Jinja

Let us briefly go back to the image above. All the bits of code inside the curly brackets {} are Jinja. Jinja is a python templating language. It allows us to create variables, insert conditional logic and to iterate through lists such as a newsbrief.

In the example above, we have a basic for-loop that will iterate through each item in the recommendations list. Through each iteration we typically expose attributes such as a recommendations title, description, source, or image, if one is available for the given blog, article, news story, or journal publication. Several of our emails contain images and it is important that we show images that are nicely cropped and formatted.

An email render-ation sensation part II

Next week, in the second installment of this blog series, we will first discuss image rendering. We will then conclude with how to test your code and designs across multiple email clients.

Are you ready to take your association emailing to the next level and leverage artificial intelligence to generate content that your users want to read? Are you ready to give your brand a boost? Contact the experts at rasa.io today.