john spence speaking to audience about ai for customer engagement webinar

Whoever Owns the Voice of the Customer Owns the Market: Our Upcoming Webinar

Whoever owns the Voice of the Customer, owns the market

Our team at rasa.io is joining world-renowned business leader, John Spence, to deliver an action-packed educational webinar focused on how to understand and own the Voice of the Customer.  

John Spence: Business thought leader and world renowned speaker

John Spence is known worldwide for his talent at making complex business challenges simple - awesomely simple. A key area of focus in John’s teachings is that a company must truly listen to the voice of the customer and deeply understand it, to own a market. Historically, gathering the insights necessary to understand the voice of the customer in depth, with breadth, and with high frequency, has been challenging.

Today, there are unprecedented opportunities to gain the necessary insights on a daily basis with both depth and breadth, and understand the voice of the customer like never before. The question now is, is your firm ready to listen?

Using AI to understand the voice of the customer

Our team at rasa.io is partnering with John to deliver this new educational program that combines his practical lessons on strategy and execution with the latest in cutting edge applications of Artificial Intelligence. Using AI, we can now understand the customer in ways that even the customer sometimes doesn’t notice. We can gather insights in a non-invasive and elegant way that is completely privacy-safe, and utilize those insights to better serve each and every customer in a unique way.

We can further utilize these insights to develop new products and services ahead of the competition and reach new opportunities faster. Experimentation and innovation requires a steady stream of new ideas and having deep and real time insights into the customer’s viewpoints, preferences and personalities, at scale, provides us all with a new paradigm to consider.  

Webinar hosts

John is an author, business management consultant, executive trainer and speaker. He is recognized as one of the top 100 business thought leaders and one of the top 500 leadership development experts in the world.

I am a serial software entrepreneur. I have founded, scaled and sold several successful companies including Aptify, a worldwide leader in software for non-profits and member-based organizations.  My team at rasa.io and I are focused on using Artificial Intelligence to “Better Inform the World”. We use AI to understand customers better than ever and use those insights to curate and personalize content in new ways. We are also able to share those insights with our clients using methods that are deeply informative while maintaining privacy safety.  

In this webinar, John and I will discuss the John Spence Formula for Business Excellence, the Voice of the Customer, and how AI can be leveraged to better understand the Voice of the Customer than ever before.   

John will explain why "extreme customer focus" is an essential strategy for creating a highly successful business and offer several suggestions for how to better connect with your customers. I will share how AI can be used to optimize customer engagement by gathering behavioral insights, and we will both share how to take action on the knowledge you gain.

AI: Made awesomely simple

Many people hear the words “artificial intelligence” and think complex and maybe even scary.  John has made a career of “Making the Very Complex…Awesomely Simple”. In this webinar, we will do just that by breaking down how AI can make your life simpler and your customer experience better and more successful.

Register for our webinar today if you are interested in learning more about using artificial intelligence to better understand your customer.

 

 

Image credit: johnspence.com/services


academyhealth rasa.io customer case study

AcademyHealth rasa.io Customer Case Study: Moving 2 Missions Forward

AcademyHealth customer case study

We’re excited to share the results of our AcademyHealth customer case study! 

About AcademyHealth

AcademyHealth is an association with the mission of improving health and the performance of the greater health system by supporting the production and use of evidence to inform health policy and practice. And because our Core Purpose at rasa.io is “To Better Inform The World,” their mission was one that truly resonated with us. You can read the full case study here.

AcademyHealth and the rasa.io newsbrief

AcademyHealth was looking for a way to proactively encourage their members to connect with all of the benefits they offer. AcademyHealth’s research has put them at the forefront of the Health Services industry. They wanted to ensure that their members were not only staying informed on AcademyHealth-specific news, but also leading external news from other authoritative sources. With our missions being closely aligned from the start, the rasa.io daily email newsbrief was a great fit. By using our automated AI-powered email technology, AcademyHealth is now able to automatically email members their leading content alongside personalized industry news.

From the AcademyHealth Director of Membership

Angélica Rodriguez, Director of Membership at AcademyHealth, describes the results they’ve seen from the rasa.io newsbrief:

“We see unique weekly open rates that range between 45% and 55%, our average open rate is 49%, and our average click-through rate is 16%. Having an extraordinarily high level of weekly exposure with our members is invaluable.

The artificial intelligence tool analyzes member behavior and interests then adjusts content accordingly, crafting individually personalized emails that each person wants to read. Our customers are then in turn able to gather insights on their members’ interests and learn what matters most to them. Rodriguez goes on to explain the value of the automation:

“Now we have an automated way to ensure our messages to members and our important articles are getting absorbed, all while knowing we are providing our members the important information they need to remain leaders in the industry.”

Read the full AcademyHealth case study here.

Are you ready to send your members the personalized content they want to read?

Contact rasa.io today if you are interested in learning more about how you can leverage our automated AI tool to increase member engagement.


rasa.io Idea Village customer case study

Idea Village: Our Latest rasa.io Customer Case Study

At rasa.io, we do our best to tie our daily work to our mission: “To Better Inform the World.” We also recognize the significance of the role we play in supporting our customers in achieving their missions and greater overall purposes.

Helping engage communities one mission at a time

As a New Orleans-based company, we are particularly excited about the mission of one of our earliest customers, Idea Village. Idea Village is a “nonprofit dedicated to engaging [the New Orleans] community to embrace innovation, entrepreneurship, and new thinking ... as a result, New Orleans is now in the top 10% of best cities to start a business in the country, with startup activity 64% above the national average.” Idea Village’s mission? Simple, and vital: To identify, support, and retain entrepreneurial talent in New Orleans.

Our latest Idea Village case study

It is because of this vital work that Idea Village is doing for our beloved city that we are particularly excited to share our latest - Idea Village - customer case study. Our team at rasa.io began work with the business incubator in order to help their team deliver relevant business news to their community, news and articles that help their community of entrepreneurs and other thought leaders inform decisions they make on a daily basis.

Beyond email segmentation of the past

Idea Village wanted to engage their community members on a daily basis, in a meaningful way. They also wanted to individualize their content for each of their subscribers in order to deliver the greatest possible value.

rasa.io AI compiled a collection of content from a wealth of authoritative sources in the space - including Inc, Entrepreneur and Harvard Business Review - and began to individualize news and articles for the Idea Village community, based upon what our AI knows each individual is interested in learning about.

Read the full case study here.

The Idea Village uses our rasa.io AI tools to move beyond email “segmentation” of the past and bring content personalization to a completely new level. Email news is auto-generated to their community members with rasa.io technology and, as a result, the Idea Village team can concentrate more of their time planning the events that make them the go-to resource for entrepreneurs in New Orleans.  

And the numbers speak for themselves. On average, 30% of the Idea Village community uses personalized news generated by rasa.io to inform their daily lives. And for the group our AI has gathered the most information on, we see daily open rates of over 50%.

Leverage rasa.io to engage your community

We are excited to share this latest story with our rasa.io community. And we would love to teach you about how you can use rasa.io AI to engage your community as well. Start engaging your members today.


Biz New Orleans customer case study - success with rasa.io artificial intelligence

Biz New Orleans & rasa.io: A Customer Case Study Celebrating Success

At rasa.io, one of our seven core values is to Celebrate Success: we celebrate our accomplishments and the steps that lead to those accomplishments. And just what does success mean to us at rasa.io? Our core purpose is To Better Inform The World, and that’s just what we try to do, every day.

rasa.io & Biz New Orleans

In the spirit of celebrating success and better informing the world, we are excited to publish a customer case study demonstrating the success of one of our earlier newsbrief partners, a New Orleans favorite: Biz New Orleans. The publisher, a premier producer of original New Orleans business, politics, and entertainment news, came to rasa.io because they wanted to increase subscriber engagement by way of supplementing their own content with relevant, aggregated, daily local and national news.

The rasa.io Artificial Intelligence engine is able to analyze Biz New Orleans subscriber inputs and leverage deep learning in order to deliver daily newsbrief email outputs individualized to each reader. What that AI technology then cultivates is increased engagement with the Biz New Orleans community. Subscribers are also able to associate the Biz New Orleans brand with additional, authoritative news content.

From Todd Matherne of Biz New Orleans

And just how impactful are these increases in engagement? That’s where rasa.io Celebrating Success comes in!

Todd Matherne, CEO of Renaissance Publishing and Head of Biz New Orleans said in best: “rasa.io has been able to develop a newsbrief that sees much higher than average open and click through rates. With a weekly unique open rate of 47% and a weekly click through rate of close to 10%, we are able to easily attract advertisers, as well as drive traffic to our website, by featuring our own content amongst relevant daily, national and New Orleans business news. We strive to deliver content our readers want and rasa.io has allowed us to increase our depth of content with AI technology. We are very excited about the results of this partnership. We look forward to continuing to grow our ad revenue and increase our content visibility with rasa.io.”

Read the full Biz New Orleans Case Study.

Measured success to celebrate

While the most significant impact of the implementation of the rasa.io newsbrief has been the increased engagement of the Biz New Orleans subscribership, that is not the only Biz New Orleans success we can celebrate. The “Morning Biz,” as the daily email newsbrief is named, has benefitted the publisher in other ways as well.

For one, the newsbrief is yet another means of driving traffic to the bizneworleans.com website. The daily newsbrief features their content amongst the other informative and relevant articles, and as a result, Biz New Orleans content is the top 3 clicked on source amongst the 68 news outlets included in the newsbrief.

Biz New Orleans is also able to attract advertisers by promoting those 47% open rates and 10% click through rates Matherne mentioned above. What’s more, is that when the AI is at work, (that is, when we know more about a given user’s interests), open and click through rates are even higher. Because these engagement rates far exceed typical email engagement rates, the publisher can leverage this weekly delivery data to bring in promotional dollars.

rasa.io and your community

We are really happy to be able to enjoy the success of the rasa.io - Biz New Orleans partnership. We hope that you enjoy reading our case study story of success.

Are you interested in increasing your community engagement like Biz New Orleans? rasa.io Artificial Intelligence can leverage your content and other relevant industry news in order to deliver daily, individualized email news to your subscriber base. Learn more about our newsbrief product by signing up for a quick demo. We would love for your story to be our next Celebrate(d) Success.