petra coach rasa.io customer case study

Petra Coach Customer Case Study: Applying the Analytics

Petra Coach customer case study

We’re excited to share the results of our most recent case study with Petra Coach! 

The Petra Coach Smart Newsletter

Petra Coach provides a coaching service for companies interested in improving their growth rate, profitability, valuation, and sustainability. Each Petra coach teaches their clients how to implement a culture in which Core Values, Core Purpose, and operating priorities are aligned. Petra’s Core Purpose is to have a positive impact on 10,000,000 human beings. We teamed up with Petra to help them continue to increase the positive impact on their clients and subscribers by using AI to send personalized business news.

The Petra email newsletter features original content published on their blog as well as relevant business news from trusted 3rd party sources. Each email is personalized so that their members receive the articles they are most interested in and the entire process is fully automated by our AI-powered system.

Applying the analytics

We recently wrote about how AI can improve your content strategy by giving you insights into what subjects are of the highest interest to your members and how this can help you better decide the nature of your future content. Petra used this tactic when their analytics showed that “customer service” was a top-5 reading topic. They decided to create a cornerstone piece for their Petra Blog on the critical nature of good customer service to grow a business. As a result, the overall click rate for that day was the highest for the entire month, and that cornerstone customer service piece received far higher than average engagement from Petra members.

Read the full Petra Coach case study here.

Petra Founder and Head Coach Andy Bailey on the impact of the rasa.io Smart Newsletter:

“The engagement rates that we have seen with the rasa.io newsbrief have surpassed our expectations. We are now able to automatically send individualized business news to our members - who represent all different verticals - without having to curate newsletters by hand. We see open rates that are consistently above 35%, oftentimes surpassing the 40% mark. We love that the rich, relevant information we send our subscribers represents what they want to read and allows them to out-learn the competition.”

Are you ready to increase your engagement rates with AI?

Contact rasa.io today if you are interested in learning more about how you can leverage our automated AI tool to increase member engagement.


academyhealth rasa.io customer case study

AcademyHealth rasa.io Customer Case Study: Moving 2 Missions Forward

AcademyHealth customer case study

We’re excited to share the results of our AcademyHealth customer case study! 

About AcademyHealth

AcademyHealth is an association with the mission of improving health and the performance of the greater health system by supporting the production and use of evidence to inform health policy and practice. And because our Core Purpose at rasa.io is “To Better Inform The World,” their mission was one that truly resonated with us. You can read the full case study here.

AcademyHealth and the rasa.io newsbrief

AcademyHealth was looking for a way to proactively encourage their members to connect with all of the benefits they offer. AcademyHealth’s research has put them at the forefront of the Health Services industry. They wanted to ensure that their members were not only staying informed on AcademyHealth-specific news, but also leading external news from other authoritative sources. With our missions being closely aligned from the start, the rasa.io daily email newsbrief was a great fit. By using our automated AI-powered email technology, AcademyHealth is now able to automatically email members their leading content alongside personalized industry news.

From the AcademyHealth Director of Membership

Angélica Rodriguez, Director of Membership at AcademyHealth, describes the results they’ve seen from the rasa.io newsbrief:

“We see unique weekly open rates that range between 45% and 55%, our average open rate is 49%, and our average click-through rate is 16%. Having an extraordinarily high level of weekly exposure with our members is invaluable.

The artificial intelligence tool analyzes member behavior and interests then adjusts content accordingly, crafting individually personalized emails that each person wants to read. Our customers are then in turn able to gather insights on their members’ interests and learn what matters most to them. Rodriguez goes on to explain the value of the automation:

“Now we have an automated way to ensure our messages to members and our important articles are getting absorbed, all while knowing we are providing our members the important information they need to remain leaders in the industry.”

Read the full AcademyHealth case study here.

Are you ready to send your members the personalized content they want to read?

Contact rasa.io today if you are interested in learning more about how you can leverage our automated AI tool to increase member engagement.


Use artificial intelligence to personalize your email content for each of your members

Are You Losing Your Members’ Attention? Bridge the Gap.

Are you losing your members’ attention because of your Engagement Gap?

What is the Engagement Gap?

The Engagement Gap is that extended time between your association’s enriching events, like conferences, when members are not as connected to your association as they have the potential to be. And unfortunately, most associations struggle to find a good reason to try to engage with members on a daily or weekly basis.

How can your bridge the gap and increase engagement with relevant information?

It is our mission at rasa.io to help associations bridge their Engagement Gaps. We help associations and other organizations engage their communities frequently. Just how do we at rasa.io help organizations engage their members? We compile the most authoritative news sources for a given industry, and funnel the most relevant news from those given sources to each individual member.

How does an association maintain member engagement with rasa.io?

Over time, as each of your members interacts with each consecutive email newsbrief, rasa.io’s Artificial Intelligence engine learns more about their individual interests, behaviors, and personalities, and the content delivered to them continues to intelligently evolve.

Ultimately, this leads to frequent engagement for each individual member, resulting in a virtuous cycle benefiting the member while creating intense brand loyalty to the organization. Your newsbrief becomes a platform for increased engagement and monetization as well as a tool you can use to also deliver your own important news and updates.

We deliver the news people want to read, and because of that, we see far above average email engagement rates. Many of our communities open their rasa.io emails at rates of over 40% and click at rates of over 10%. Because our associations know that their rasa.io emails are seeing that kind of engagement, they use rasa.io newsbriefs to deliver their own important content, news, and updates.

How can I learn more about rasa.io?

Watch our video about the Engagement Gap and learn more about how you can increase consistent member engagement with rasa.io. You can use rasa.io as a platform to deliver the content that members want to read. Once your members begin to engage with the content that you send, you can begin to use rasa.io’s analytics platform in order to gain insights to inform your own content strategy and continue to deliver the information your members want to read.

How can I learn more about Artificial Intelligence for associations?

If you are interested in learning more in general about tangible ways that your association can leverage AI to engage members in new ways, register for our upcoming webinar, on Tuesday, June 12 at 1pm CST.