academyhealth rasa.io customer case study

AcademyHealth rasa.io Customer Case Study: Moving 2 Missions Forward

AcademyHealth customer case study

We’re excited to share the results of our AcademyHealth customer case study! 

About AcademyHealth

AcademyHealth is an association with the mission of improving health and the performance of the greater health system by supporting the production and use of evidence to inform health policy and practice. And because our Core Purpose at rasa.io is “To Better Inform The World,” their mission was one that truly resonated with us. You can read the full case study here.

AcademyHealth and the rasa.io newsbrief

AcademyHealth was looking for a way to proactively encourage their members to connect with all of the benefits they offer. AcademyHealth’s research has put them at the forefront of the Health Services industry. They wanted to ensure that their members were not only staying informed on AcademyHealth-specific news, but also leading external news from other authoritative sources. With our missions being closely aligned from the start, the rasa.io daily email newsbrief was a great fit. By using our automated AI-powered email technology, AcademyHealth is now able to automatically email members their leading content alongside personalized industry news.

From the AcademyHealth Director of Membership

Angélica Rodriguez, Director of Membership at AcademyHealth, describes the results they’ve seen from the rasa.io newsbrief:

“We see unique weekly open rates that range between 45% and 55%, our average open rate is 49%, and our average click-through rate is 16%. Having an extraordinarily high level of weekly exposure with our members is invaluable.

The artificial intelligence tool analyzes member behavior and interests then adjusts content accordingly, crafting individually personalized emails that each person wants to read. Our customers are then in turn able to gather insights on their members’ interests and learn what matters most to them. Rodriguez goes on to explain the value of the automation:

“Now we have an automated way to ensure our messages to members and our important articles are getting absorbed, all while knowing we are providing our members the important information they need to remain leaders in the industry.”

Read the full AcademyHealth case study here.

Are you ready to send your members the personalized content they want to read?

Contact rasa.io today if you are interested in learning more about how you can leverage our automated AI tool to increase member engagement.


John Spence using AI to automate and personalize email newsletters

John Spence Case Study: Making Email News... Awesomely Simple

John Spence: World-renowned business speaker, thought-leader, and consultant

While the majority of our clients are associations, today we are excited to post about the success of one of our business influencer clients: a world-renowned speaker, thought-leader, and consultant in the business world, John Spence.

Our partnership with Spence is rather unique. His rasa.io newsbrief primarily consists of the articles that he - and some of his peers in the business influencer space - Tweet out to their followers, in addition to posts from The John Spence Achieving Business Excellence blog. Our rasa.io Artificial Intelligence automatically compiles the content that Spence determines to be relevant to his community, and then our AI individualizes the articles in each email based upon subscriber interests. 

Spence explains the value of his rasa.io newsbrief

John Spence and his marketing team have been enthusiastic about the value our newsbrief provides their community of subscribers from the very beginning; Spence describes that value in his own words:

“I have already had several people tell me that they love the newsletter and that the content is fantastic, which is especially cool because the AI is custom generating content for each reader. Also, I love it because it is hands off,  I set the parameters, it knows where to pull from, and the AI only puts up articles that I know will be of value to the readers. I know that I'm not wasting my readers’ time, and that they will find value in everything I send to them.

My rasa.io newsbrief content represents my individual brand and the way I believe in doing business; the product allows me to automatically distribute these important articles, along with my self-published content - all personalized for each member of my community - on a regular basis.

The [engagement level] has exceeded my expectations: 40% of my subscribers open our rasa.io emails. Beyond that, for the group we have gathered the most Artificial Intelligence information on, our open rate is about 60%. It feels great to know that the training, education, and business research resources I am passing to my followers are being used to help them grow.”

Read the John Spence case study in full!

Deliver the value of automated AI to your community

We are passionate about using AI to filter through the noise and deliver authoritative content that is of tangible value to our customers’ communities. What’s more, is that our personalization comes at no additional time cost to our customers’ teams. Instead of spending their time hand-segmenting emails, our customers spend their time reviewing the user insights they gain from our analytics dashboard. They can use those insights to develop their own internal content plans to achieve optimal value for their readers.

Learn more about how rasa.io can help you to personalize content with AI and automatically disemminate your valuable internal content to your readers.

Our upcoming webinar

If you are interested in learning about how you can do a better job of promoting your own internal content, register for our upcoming webinar: Promote Your Content Effectively to Drive Member Engagement.

Image credit: www.johnspence.com


rasa.io Idea Village customer case study

Idea Village: Our Latest rasa.io Customer Case Study

At rasa.io, we do our best to tie our daily work to our mission: “To Better Inform the World.” We also recognize the significance of the role we play in supporting our customers in achieving their missions and greater overall purposes.

Helping engage communities one mission at a time

As a New Orleans-based company, we are particularly excited about the mission of one of our earliest customers, Idea Village. Idea Village is a “nonprofit dedicated to engaging [the New Orleans] community to embrace innovation, entrepreneurship, and new thinking ... as a result, New Orleans is now in the top 10% of best cities to start a business in the country, with startup activity 64% above the national average.” Idea Village’s mission? Simple, and vital: To identify, support, and retain entrepreneurial talent in New Orleans.

Our latest Idea Village case study

It is because of this vital work that Idea Village is doing for our beloved city that we are particularly excited to share our latest - Idea Village - customer case study. Our team at rasa.io began work with the business incubator in order to help their team deliver relevant business news to their community, news and articles that help their community of entrepreneurs and other thought leaders inform decisions they make on a daily basis.

Beyond email segmentation of the past

Idea Village wanted to engage their community members on a daily basis, in a meaningful way. They also wanted to individualize their content for each of their subscribers in order to deliver the greatest possible value.

rasa.io AI compiled a collection of content from a wealth of authoritative sources in the space - including Inc, Entrepreneur and Harvard Business Review - and began to individualize news and articles for the Idea Village community, based upon what our AI knows each individual is interested in learning about.

Read the full case study here.

The Idea Village uses our rasa.io AI tools to move beyond email “segmentation” of the past and bring content personalization to a completely new level. Email news is auto-generated to their community members with rasa.io technology and, as a result, the Idea Village team can concentrate more of their time planning the events that make them the go-to resource for entrepreneurs in New Orleans.  

And the numbers speak for themselves. On average, 30% of the Idea Village community uses personalized news generated by rasa.io to inform their daily lives. And for the group our AI has gathered the most information on, we see daily open rates of over 50%.

Leverage rasa.io to engage your community

We are excited to share this latest story with our rasa.io community. And we would love to teach you about how you can use rasa.io AI to engage your community as well. Start engaging your members today.


Biz New Orleans customer case study - success with rasa.io artificial intelligence

Biz New Orleans & rasa.io: A Customer Case Study Celebrating Success

At rasa.io, one of our seven core values is to Celebrate Success: we celebrate our accomplishments and the steps that lead to those accomplishments. And just what does success mean to us at rasa.io? Our core purpose is To Better Inform The World, and that’s just what we try to do, every day.

rasa.io & Biz New Orleans

In the spirit of celebrating success and better informing the world, we are excited to publish a customer case study demonstrating the success of one of our earlier newsbrief partners, a New Orleans favorite: Biz New Orleans. The publisher, a premier producer of original New Orleans business, politics, and entertainment news, came to rasa.io because they wanted to increase subscriber engagement by way of supplementing their own content with relevant, aggregated, daily local and national news.

The rasa.io Artificial Intelligence engine is able to analyze Biz New Orleans subscriber inputs and leverage deep learning in order to deliver daily newsbrief email outputs individualized to each reader. What that AI technology then cultivates is increased engagement with the Biz New Orleans community. Subscribers are also able to associate the Biz New Orleans brand with additional, authoritative news content.

From Todd Matherne of Biz New Orleans

And just how impactful are these increases in engagement? That’s where rasa.io Celebrating Success comes in!

Todd Matherne, CEO of Renaissance Publishing and Head of Biz New Orleans said in best: “rasa.io has been able to develop a newsbrief that sees much higher than average open and click through rates. With a weekly unique open rate of 47% and a weekly click through rate of close to 10%, we are able to easily attract advertisers, as well as drive traffic to our website, by featuring our own content amongst relevant daily, national and New Orleans business news. We strive to deliver content our readers want and rasa.io has allowed us to increase our depth of content with AI technology. We are very excited about the results of this partnership. We look forward to continuing to grow our ad revenue and increase our content visibility with rasa.io.”

Read the full Biz New Orleans Case Study.

Measured success to celebrate

While the most significant impact of the implementation of the rasa.io newsbrief has been the increased engagement of the Biz New Orleans subscribership, that is not the only Biz New Orleans success we can celebrate. The “Morning Biz,” as the daily email newsbrief is named, has benefitted the publisher in other ways as well.

For one, the newsbrief is yet another means of driving traffic to the bizneworleans.com website. The daily newsbrief features their content amongst the other informative and relevant articles, and as a result, Biz New Orleans content is the top 3 clicked on source amongst the 68 news outlets included in the newsbrief.

Biz New Orleans is also able to attract advertisers by promoting those 47% open rates and 10% click through rates Matherne mentioned above. What’s more, is that when the AI is at work, (that is, when we know more about a given user’s interests), open and click through rates are even higher. Because these engagement rates far exceed typical email engagement rates, the publisher can leverage this weekly delivery data to bring in promotional dollars.

rasa.io and your community

We are really happy to be able to enjoy the success of the rasa.io - Biz New Orleans partnership. We hope that you enjoy reading our case study story of success.

Are you interested in increasing your community engagement like Biz New Orleans? rasa.io Artificial Intelligence can leverage your content and other relevant industry news in order to deliver daily, individualized email news to your subscriber base. Learn more about our newsbrief product by signing up for a quick demo. We would love for your story to be our next Celebrate(d) Success.