australian dental association rasa.io customer case study blog screenshot

Australian Dental Association rasa.io Customer Case Study: A Daily Dose of Dental News

Announcing our latest case study!

All of us at rasa.io are excited to publish our latest case study sharing our work with the Australian Dental Association!

The ADA had been publishing an email newsletter prior to working with rasa.io, but they were looking to give their email news a boost with the power of personalization. AI was just what they needed in order to provide higher quality content to their members. Following a quick setup with the rasa.io team, the ADA was first able to quickly achieve efficiencies around distribution. 

From Damian Mitsch, CEO of the Australian Dental Association

Incredible engagement followed, as Damian Mitsch - CEO of the Australian Dental Association - describes the impact of the newsletter:

“We wanted a way to send our members personalized dental news, while ensuring that our own ADA news pieces were effectively distributed and consumed. The personalization has resulted in tremendous engagement: our average open rate is 68% and our average click rate is 13%. You just can’t obtain those rates without amplified member personalization.” 

Read the full case study here!

Not only is Australian Dental able to achieve engagement benefits, they are also able to gain insight into the topics their members value. rasa.io’s AI-enabled platform allows the ADA to determine the most popular topics amongst their members and craft their content strategy accordingly. And to top it all off, they are saving valuable hours every week.

“We are very happy to collaborate with the Australian Dental Association and expand rasa.io’s focus. We are looking forward to continue our international work as we help our clients succeed and pursue rasa.io’s mission to Better Inform the World,” says Erica Salm Rench, Director of Client and Market Success.

With rasa.io, the ADA has been able to provide more personalized content to their members, use insights to produce more relevant original content, and achieve these benefits while saving time. 

Ready to use AI for your news?

Are you ready to use AI to personalize and automate your newsletter? Schedule a quick and easy demo today.


american society for microbiology rasa.io customer case study image

American Society for Microbiology: Our Latest rasa.io Case Study

American Society for Microbiology: Our Latest rasa.io Case Study

All of us at rasa.io are excited to share the results of our latest customer case study! We began working with the American Society for Microbiology (ASM) in early 2018. ASM and rasa.io set out to achieve three primary goals when beginning our newsletter partnership: 1) increasing newsletter engagement via open and click through rates; 2) personalizing newsletter content by way of using Artificial Intelligence; and 3) saving time with rasa.io automated content curation.

The Results?

Janet Hedrick, Assistant Director of Membership Services at ASM, describes the impact of the rasa.io Smart Newsletter for ASM: “We went with rasa.io because we wanted to increase engagement and provide our members with curated content using AI.  We are now giving our members what they want to read, while at the same time saving 3-4 hours every week on newsletter curation. The rasa.io platform is impressive, increasing our open and click rates, driving traffic to our site and providing sophisticated analytics…and best of all, it’s easy to use.”

Read the full rasa.io American Society for Microbiology case study here.

Additional Benefits

It’s the ultimate goal from a marketing and communications standpoint to be able to interact with an audience on an individual level. ASM now achieves this goal with AI, and they also enjoy additional benefits that come along with leveraging rasa.io technology, including additional traffic to the ASM website, insightful reports sharing the most popular topics amongst members, and automatic infusion of ASM developed content as well as the latest, and most important messages for members.

Are You Ready to Get Started?

Contact rasa.io today if you are interested in learning more about how you can leverage our automated AI tool to increase member engagement.


petra coach rasa.io customer case study

Petra Coach Customer Case Study: Applying the Analytics

Petra Coach customer case study

We’re excited to share the results of our most recent case study with Petra Coach! 

The Petra Coach Smart Newsletter

Petra Coach provides a coaching service for companies interested in improving their growth rate, profitability, valuation, and sustainability. Each Petra coach teaches their clients how to implement a culture in which Core Values, Core Purpose, and operating priorities are aligned. Petra’s Core Purpose is to have a positive impact on 10,000,000 human beings. We teamed up with Petra to help them continue to increase the positive impact on their clients and subscribers by using AI to send personalized business news.

The Petra email newsletter features original content published on their blog as well as relevant business news from trusted 3rd party sources. Each email is personalized so that their members receive the articles they are most interested in and the entire process is fully automated by our AI-powered system.

Applying the analytics

We recently wrote about how AI can improve your content strategy by giving you insights into what subjects are of the highest interest to your members and how this can help you better decide the nature of your future content. Petra used this tactic when their analytics showed that “customer service” was a top-5 reading topic. They decided to create a cornerstone piece for their Petra Blog on the critical nature of good customer service to grow a business. As a result, the overall click rate for that day was the highest for the entire month, and that cornerstone customer service piece received far higher than average engagement from Petra members.

Read the full Petra Coach case study here.

Petra Founder and Head Coach Andy Bailey on the impact of the rasa.io Smart Newsletter:

“The engagement rates that we have seen with the rasa.io newsbrief have surpassed our expectations. We are now able to automatically send individualized business news to our members - who represent all different verticals - without having to curate newsletters by hand. We see open rates that are consistently above 35%, oftentimes surpassing the 40% mark. We love that the rich, relevant information we send our subscribers represents what they want to read and allows them to out-learn the competition.”

Are you ready to increase your engagement rates with AI?

Contact rasa.io today if you are interested in learning more about how you can leverage our automated AI tool to increase member engagement.


association creating content for newsletter

3 Ways AI Can Improve Your Content Strategy

3 Ways AI Can Improve Your Content Strategy

1. Automation - Optimize the Creative Process

Creativity can often be hindered by tedious tasks that are a part of your everyday work life. AI can automate these processes and free up time for you to focus on producing creative, meaningful content. With our Smart Newsletter, hand curating your internal and external content, email distribution list, article placement, send time and frequency are among the many automated features. Being less bogged down with the nuts and bolts of your distribution process allows you to work in a more creative head space which will improve the quality of your work. With this increased capacity you are also able to focus on driving innovation within your organization and gaining an edge on your competition.

2. Member Insights - Know Your Readers

AI can collect and quickly analyze mass amounts of data gathered by the behaviors of each individual reader. This data can reveal important insights into what matters the most to your audience. Knowing what subjects are of the highest interest to your members will help you better decide the nature of your future content. The rasa.io platform breaks down these analytics in several different ways: topics, sources, and articles. You can use these insights to generate highly relevant content as well as ideas for other forms of marketing. A more informed strategy for your writing will also lead to increased readership and trust in your brand.

3. Personalization - Increase Engagement

Once you’ve optimized your creative process and used your data to create quality content - you need to distribute that content appropriately. AI has the ability to personalize emails on a massive scale. It can automatically match each individual’s interests with the most relevant articles and subject lines. This personalization will result in increased engagement which leads to more valuable insights and opportunities for new revenue streams.

Are you ready for a more innovative and effective content strategy?

Learn about how you can use our AI-powered Smart Newsletter to deliver your members the content they want to read.


asae endorses rasa.io as the preferred ai newsletter solution

ASAE and rasa.io Form a Partnership to Bring Smart Newsletters to Associations

ASAE - rasa.io partnership

rasa.io and ASAE: The Center for Association Leadership - which has more than 42,000 members who lead and manage more than 7,300 associations all across the globe - have partnered together to bring AI and smart newsletters to associations around the globe. ASAE will be using rasa.io technology to power its daily newsletter, and ASAE will also help bring rasa.io technology to the global association community.

ASAE and rasa.io began working together earlier this year to increase engagement for ASAE’s Associations Now Daily News, which is delivered to 50,000 people.

asae endorses rasa.io as the preferred ai newsletter solution

A new, smart, AI-powered newsletter

Similar to many organizations, ASAE had previously sent their daily Associations Now email in a static format to all 50,000 of their readers. The Artificial Intelligence within the rasa.io product enables ASAE to individualize their email content for each reader and simultaneously absorb valuable insights from how those members engage with the content that is delivered.

Feedback on rasa.io artificial intelligence

John Graham, President and CEO of ASAE reports: “Gaining a deeper understanding of our members’ needs and interests is more important than ever. This is a game changer for ASAE.”

“The rasa.io technology is a true innovation for ASAE, the first killer app in AI for associations,” says Reggie Henry, Chief Information and Engagement Officer at ASAE.

Robb Lee, Chief Marketing and Communications Officer concludes:  “Over many decades, the marketer’s dream has been to get to a ‘Segment of One.’ We are there now. We are learning about our audience at a rapid pace. Our members have voted with their opens and clicks, and personalized content is the clear winner.”

Make your newsletter smart today

In addition to using rasa.io for its own newsletter, ASAE and rasa.io have agreed to provide a discount to members of the ASAE community for use of the rasa.io product. Visit www.rasa.io/asae to learn more. You can also read the full case study here.

asae rasa.io newsbrief - associations now ai powered newsletter
ASAErasa.io newsbrief - Associations Now AI-powered smart newsletter

rasa.io ai personalized association newsletter

15 Ways to Take Your Association Newsletter to the Next Level: AI, Personalization, Automation, Content and Email Best Practices

Your association newsletter: 15 ways to give your news a boost

Your organization’s email newsletter is an incredibly valuable way to consistently engage your members and show them how you are staying ahead of the important topics and news in your industry. It also provides you the opportunity to associate your organization’s brand with the cutting-edge information in your space.

rasa.io highlighted blog ai generated association newsletter

Most organizations, however, are not taking full advantage of this useful communication tool. In this piece, we will explore 15 ways that you can take your email newsletter to the next level. First, we will identify ways in which you can leverage new technologies to make your email newsletter more sophisticated and, at the same time, less of a drain on your internal resources - or, in other words, save time.

The second section of ideas around taking your association newsletter to the next level will outline ways in which you can maximize your newsletter real estate.

Finally, our list will conclude with ensuring you are leveraging the fundamentals of email engagement for your association newsletter.

Pro tech tips for taking your association’s newsletter to the next level: personalization, automation, and artificial intelligence

1 Personalizing your news content

We all are beginning to understand the power of personalization. In this day in age, one-size-fits-all communication essentially equates to one-size-fits-none engagement practices. According to market intelligence company Aberdeen: “Personalized email messages improve click-through rates by an average of 14% and conversions by 10%.” And it’s no different for association newsletters.

Hand-segmenting your list based on member interests, occupations, and interaction activities is one way to begin personalizing to increase engagement. You can send several different versions of your association’s email newsletter based upon the historical data you have collected on your members. There are various email tools that have been designed for this kind of hand-segmentation.

personalized email statistic regarding association newsletter engagement

Image source: Mailigen.com

The practice of hand-segmenting email newsletters has its downsides, however. For one, hand-parsing excel docs and hand curating several different versions of an email is extremely challenging and time consuming. Second, the member data that you have might be stale. Finally, even if the member data you have is current, people don’t always accurately self-report their interests. For example, I might say that I am a marketer interested in reading about branding, but in reality, I might actually be clicking on articles that focus on digital and SEO. How would you ever be able to keep timely tabs on my interests if I self-reported my top interest as ‘branding’?  

That’s where automation comes in.

2 Automating the association newsletter process

We all share one commonly scarce resource: time. Automating your email newsletter process can be one way that you save your staff’s time. Automation generates results because you can engage with a new level of frequency without having to spend more time or more money.

With regard to newsletters: Instead of scouring the internet for the latest, important industry news and hand-curating your association’s email newsletter, you can have stories from relevant and authoritative news outlets automatically pull into your emails in order to support an auto-send process.

While many of us have considered automating the email newsletter process, one of the reasons many associations hold back is because they do not want to sacrifice the margin of personalization and relevance they gain from hand-segmentation.

3 Optimizing with artificial intelligence

So how do you get personalization and automation in one, plus the added benefit of continually evolving intelligence for your association newsletter? Why, AI, of course.

Email services now exist that allow you to compile a list of credible news sources - on top of those that include your organization's own events, blogs, news, journals, and articles - and have that content auto-populate into individualized emails.

AI can be leveraged to then scan the content of the hundreds upon hundreds of articles that come in from those sources and choose the specific stories that get pushed to each user’s email, as determined by their behavior, preferences, and AI insights gathered from other similar users. Imagine sending a unique email to every single one of your members, based upon just-in-time insights on their reading behaviors.

Maximizing your association newsletter real estate

Now that we have covered ideas around leveraging innovative technology and automation for your newsletter, we are going to share best practices for optimizing your email real estate.

4 Including links to your subscribe and / or membership renewal pages

At rasa.io, many times we get the questions from our clients and prospects along the lines of: “Why do we need to include a ‘subscribe’ link if people are already receiving our email? Doesn’t that mean they are already subscribed?” Well, the short answer is, yes, they are already subscribed, but it is best practice to include a subscribe link, and here’s why:

If you are sending out engaging content, chances are, your members and subscribers will be forwarding around your emails. When those outside users consume the forwarded content from your email, providing them easy access to a subscribe link will allow them to join your list with just one or two clicks.

benefits of including a subscribe link in your association newsletter
Depending on your email newsletter structure or strategy, however, you might not want to allow non-member users to automatically opt into your newsletter send list. This is of course understandable depending upon your organization’s processes. In this case, you can direct them to a membership page or to another landing page that will allow you to collect their information for whatever purposes you choose going forward.

5 Making social profile info easily available

Whether it be in your footer, or in your header, or via some other strategic placement in your email newsletter, you should always include links to your association's social profile pages. This will allow users to easily click out and view the most up-to-date components of your online presence via your social pages. And if they have not already, it provides the an easy avenue from which to follow or like your various pages.

social profile images in footer of an association newsletter

6 Using calls-to-action for important events

Every good marketer knows you always need a good CTA. That’s how you know you’ve done your job and made progress to your ultimate goal, whatever that goal may be. In most cases, when it comes to digital marketing and communications, you want one, clearly defined CTA in order to progress your audience member down a clearly defined path.

For email newsletters though, CTA strategy is a bit different. You want to inform your members, readers, or subscribers about the latest news and updates in your industry, in a (largely) unbiased way.

It is still beneficial, however, to leverage your newsletter communications in order to separately promote your association’s current goals. You can use some of your real estate in order to encourage members to sign up for your upcoming webinar, register for your conference, or renew their membership, for some examples.

7 Infusing other interesting and important messaging

Along the lines of calls to action, you can also leverage your association newsletter real estate in order to infuse other newsworthy and important messages. Many of our clients infuse daily lead text, as we at rasa.io like to call it, at the top of their newsletters in order to share their own editorial alongside the latest industry news.

You can use this editorial space to feature progress toward major goals, new hire information, board meeting updates, a highlight on a superstar member or volunteer, and the list goes on.

8 Highlighting your organization’s key content

Creating quality content can be difficult. Creating a lot of quality content is even harder. That is one of the reasons that we at rasa.io recommend aggregating your organization’s own content with other relevant industry news within the space in order to alleviate some of the pressure off of you to curate your newsletter. Adding in outside content makes it so you can send a content-rich newsletter without needing all of the content within the email to be your own.  

When your organization does put out a quality blog, podcast, news or journal article, however, you want to ensure that piece is highlighted within your association email newsletter. We recommend allowing some featured real estate in the email - a highlighted or boxed visual treatment, for example - in order to make it very apparent when your organization publishes something new.  

We find that when our clients infuse their own content into a visually-highlighted space, it gets greater engagement than it otherwise would with the same visual treatment as the rest of the stories. (Watch our webinar on other tips and tricks for promoting your organization’s content!)

9 Leveraging promotional opportunities

Deciding whether or not to include paid advertisements in your newsbrief is one that is multi-faceted. You have to consider: the size of your audience; your engagement rates; if there are advertisers who would be advertising industry-appropriate goods and services; if you have a vendor or someone internally that can sell the ads; and the list goes on.

If you do decide to include paid ads, the obvious benefit is monetization of your email. Another benefit is exposing your members to vendors and products that they would not otherwise have been aware of.

Even if you make the decision to steer away from paid advertisements, you can still leverage advertising space for internal promotions.

rasa.io highlighted promotions in an association newsletter

You can use a graphic designer to create engaging promotional images that advertise web pages you want to drive traffic to; upcoming educational events; and even external educational resources that you feel are appropriate for your community.

10 Incorporating “evergreen” content

It makes sense to primarily include the latest, breaking news in your association's newsletter. However, sometimes there might be a piece that is relevant to your subscribers that might have been published months - or even years - ago.

If you are interested in having historic, relevant content pull in from journals or other reputable online publications, like the Harvard Business Review or the New England Journal of Medicine for some examples, you can include those sources in your list of content feeds as well. You can also leverage artificial intelligence in order to only bring in an evergreen piece when it is particularly relevant to an individual member.

Optimizing the fundamentals of your association email newsletter communication

So we’ve hit on tech tips and email newsletter real estate optimization. Finally, we are going to cover the fundamentals of email communication. We will delve into what our data - and the data of some other big players in the space - points to when it comes to optimal subject lines; send time(s); send day(s); preview text; and send frequency.

11 Optimizing your subject line

Why is subject line so important? Without an effective subject line, the content within your association newsletter has little chance of being consumed. Below are 5 ways to help you craft effective subject lines, along with some examples:

  • Numerical lists of tips, tricks, value propositions - like 7 Reasons to Embrace Artificial Intelligence or 8 Great AI Tools.
  • Recent news headlines or relevant announcements - oftentimes what we use at rasa.io. When we use AI to choose the most relevant subject line for each individual reader, we bring personalization to the next level and significantly increase the chances that the email will be opened. Plus, we can then depend on the content specialists who have written any of those given news headlines to write something enticing.
  • Personalization tags - like Top industry headlines for Erica. People are up to 50% more likely to open an email when the subject line is personalized with one of their individualized attributes.
  • Intriguing questions are a great way to pique a reader’s interests. Some examples: Wonder how to stay ahead of association marketing? And: Having trouble retaining your members?
  • Action oriented language and commands implying deadlines and scarcity also drive open rates. For example: Register by August 1 in order to take full advantage.

12 Choosing send day

Choosing the day(s) of the week on which to send your association newsletter is a decision that profoundly impacts overall email engagement. (That is, if you don’t send your digest out every day in order to maximize engagement, and we will talk about the more in the Send Frequency section.)

As the Mailchimp graph below demonstrates, Tuesdays and Thursdays tend to be optimal send days, followed by Mondays and Wednesdays, followed by Friday, and, in dead last, are weekend days.

mailchimp best send day for association newsletters
Image source: Mailchimp

13 Considering your newsletter send time

Email send time is also a critical engagement determiner. It is a common misconception that if you send on a good day, a member will just open the email newsletter at their convenience - but it doesn’t quite work that way. The truth is that an email is 5 times more likely to be opened within an hour of its send time, so you need to consider hour of the day as well as the time zone(s) of residence of the majority of your members, clients, and subscribers.

According to the chart below, put together by CoSchedule.com, the top four send times are 10am, 8pm, 2pm, and 6am. Confirming that - for better or worse - people go to bed as well as wake up with their inboxes!

coschedule best send time for association newsletters

14 Deciding on send frequency

You can send your newsbrief daily, two or three times per week, once a week, twice a month, or however often you like. We oftentimes recommend sending daily or multiple times per week so that our rasa.io Artificial Intelligence can best learn about each individual reader’s preferences.

Sending multiple days per week also increases maximizes your unique weekly engagement rates. In other words, you maximize the chances that you will reach each of the members of your audience on any given day, because as much data as there is on optimal send days, the fact of the matter is that every individual’s schedule and read-day preferences are different. (However if your industry is extremely niche, it might be best to send less frequently if there is not as much daily news published for your particular industry.)

15 Crafting appropriate preview, or pre-header, text

Many mail clients these days incorporate preview text into their interfaces these days. What is preview text, you ask? It is the snippet of content that appears after the subject of an email, before you even open it to see what is inside. And it’s critical you take advantage of this extra real estate that some email clients allot.   

pre header preview text examples for associations newsletters

If you do not craft your own custom preview text, then it will normally just default to the first sentence or so of the email. Many email send services allow you to customize your preview text. At rasa.io, we recommend customization, as it allows you another chance to intrigue your reader and encourage them to open your email.

Conclusion

So there you have it! 15 ways to bring your association’s newsletter to the next level, covering everything from innovative, personalizing and time saving technologies to the content within your newsletter to email send best practices.

If you have questions about taking your association’s newsletter to the next level, the experts at rasa.io are here to help. Contact us today for a quote and to receive more information.


rasa.io artificial intelligence nurtures engagement infographic

3 Ways AI Increases Member Engagement


AI for member engagement

Every time you engage with your social media platforms, they become a little better at understanding what you want to see, which affects the content that they present to you. Of course it is no coincidence that the product you were recently searching for via Google is being advertised at the top of your Facebook feed and pictured at the top of your Instagram!

Facebook, for example, has become an expert on you because of its application of artificial intelligence. What does that mean? AI leverages complex algorithms to sort through your engagement behavior in order to decide what you will find most interesting to present next in your feed. As an experiment, scroll through your feed for a minute. Now try sorting it by “Most Recent”. Which made for a more compelling read? This is in large part why Facebook still has over one billion active users even after all of these years; they have perfected the game of engagement.

AI isn't just for social media

There are numerous applications of AI these days. Approachable applications of AI. Applications of AI which will allow you to engage your members on a completely different level. Have you considered what throwing artificial intelligence into the mix will do?

At rasa.io we use AI to perfect the content that our clients' members receive. In a world with an overabundance of content, we help members sort through the noise and get connected with the articles, blogs, news and stories that are actually relevant to them. Learn about how rasa.io can begin to use artificial intelligence to deliver your members the content they want to read and increase your member engagement. 

3 ways AI nurtures member engagement:



AI_infographic.jpg


ensync corporation rasa.io partners using ai to help associations

enSYNC and rasa.io: Leveraging AI to Personalize and Automate Newsletters

We are proud to announce our recent partnership with enSYNC Corporation!

enSYNC and rasa.io are partnered with the goal of furthering our missions to help associations use helpful and innovative technologies to propel their missions forward.

About enSYNC

enSYNC’s mission is to help their clients make distinctive, lasting, and substantial improvements in their performance and to make a measurable difference in the success of their association or nonprofit organization through increased membership, donor support, or engagement.

One of the ways in which enSYNC helps associations achieve success is by offering a variety of different software solutions. rasa.io is proud to be one of enSYNC’s preferred technological platforms.

Ready To Dip Your Toe Into AI?

In a recent blog post, enSYNC outlines the emergence of artificial intelligence in the association world and how to begin utilizing it in a way that aligns with your overall purpose. The article goes on reference the benefits of rasa.io AI technology and our ability to automate and personalize your email newsletter. This personally customized content branded by your organization yields higher engagement rates and creates a platform for increased monetization.

Join forces with rasa.io and enSYNC to propel your association’s mission forward

Check out the rasa.io product page on the enSYNC website! And get in touch with us today if you are interested in using AI to better inform your members and to automate the newsletter creation and distribution process.


academyhealth rasa.io customer case study

AcademyHealth rasa.io Customer Case Study: Moving 2 Missions Forward

AcademyHealth customer case study

We’re excited to share the results of our AcademyHealth customer case study! 

About AcademyHealth

AcademyHealth is an association with the mission of improving health and the performance of the greater health system by supporting the production and use of evidence to inform health policy and practice. And because our Core Purpose at rasa.io is “To Better Inform The World,” their mission was one that truly resonated with us. You can read the full case study here.

AcademyHealth and the rasa.io newsbrief

AcademyHealth was looking for a way to proactively encourage their members to connect with all of the benefits they offer. AcademyHealth’s research has put them at the forefront of the Health Services industry. They wanted to ensure that their members were not only staying informed on AcademyHealth-specific news, but also leading external news from other authoritative sources. With our missions being closely aligned from the start, the rasa.io daily email newsbrief was a great fit. By using our automated AI-powered email technology, AcademyHealth is now able to automatically email members their leading content alongside personalized industry news.

From the AcademyHealth Director of Membership

Angélica Rodriguez, Director of Membership at AcademyHealth, describes the results they’ve seen from the rasa.io newsbrief:

“We see unique weekly open rates that range between 45% and 55%, our average open rate is 49%, and our average click-through rate is 16%. Having an extraordinarily high level of weekly exposure with our members is invaluable.

The artificial intelligence tool analyzes member behavior and interests then adjusts content accordingly, crafting individually personalized emails that each person wants to read. Our customers are then in turn able to gather insights on their members’ interests and learn what matters most to them. Rodriguez goes on to explain the value of the automation:

“Now we have an automated way to ensure our messages to members and our important articles are getting absorbed, all while knowing we are providing our members the important information they need to remain leaders in the industry.”

Read the full AcademyHealth case study here.

Are you ready to send your members the personalized content they want to read?

Contact rasa.io today if you are interested in learning more about how you can leverage our automated AI tool to increase member engagement.


use rasa.io to send automated personalized relevant ai emails to your members

3 Reasons Why Email Isn’t Dead

3 Reasons Why Email Isn’t Dead

Nowadays we see new electronic communication outlets popping up at a more rapid pace than ever. With all of these different outlets for marketing and customer engagement, people are quick to say that the email is dead. Here’s why they are wrong:

1 - The research is there.

Even with hundreds of new ways to get your message out, research shows that email is still highly effective when the content is relevant to the reader. According to a Hubspot study, 70% of consumers report reading all or most of their emails. So, how can you make sure your content is relevant?

One way to increase relevance to your readers is to deliver personalized news to each recipient. Infusing your organization’s promotional and educational content with industry news that is specifically customized to each reader will result in higher open and click rates and thus a better chance of your organization’s messaging getting seen. 

2 - It’s all about evolution.

Industries are constantly evolving as new technology becomes available. We’ve seen companies who were once industry giants become extinct because they failed to evolve their customer experiences.  

For example, retail stores are closing all over the country and constantly receiving bad press for these failures. At the same time, Direct to Consumer brands like Warby Parker and Bonobos are opening more and more brick and mortar stores. Neil Blumenthal, the co-founder of Warby Parker explains, "I don't think retail is dead. Mediocre retail experiences are dead."

The same goes for email marketing - email isn't dead, mediocre email is dead. If you are sending out the same stale emails, your subscribers will disengage. In order to keep your content fresh, you can leverage AI tools in order to learn each users’ interests, behaviors, and preferences, so that you can evolve and maximize the quality of their subscriber experience. 

3 - A new, automated normal does exist.

You can't individualize the email experience without automation. Not only does automation allow you to personalize content within each of your emails, it provides a way for organizations to constantly update, evolve, and improve their audience communications without the disruption of manual segmentation and having to hit 'send.'

Put the ‘ai’ in your email.

Contact rasa.io today to request a quote and learn about how we can help you use AI to stay relevant and maximize your subscriber experience.