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ASAE and rasa.io Form a Partnership to Bring Smart Newsletters to Associations

ASAE - rasa.io partnership

rasa.io and ASAE: The Center for Association Leadership - which has more than 42,000 members who lead and manage more than 7,300 associations all across the globe - have partnered together to bring AI and smart newsletters to associations around the globe. ASAE will be using rasa.io technology to power its daily newsletter, and ASAE will also help bring rasa.io technology to the global association community.

ASAE and rasa.io began working together earlier this year to increase engagement for ASAE’s Associations Now Daily News, which is delivered to 50,000 people.

A new, smart, AI-powered newsletter

Similar to many organizations, ASAE had previously sent their daily Associations Now email in a static format to all 50,000 of their readers. The Artificial Intelligence within the rasa.io product enables ASAE to individualize their email content for each reader and simultaneously absorb valuable insights from how those members engage with the content that is delivered.

Feedback on rasa.io artificial intelligence

John Graham, President and CEO of ASAE reports: “Gaining a deeper understanding of our members’ needs and interests is more important than ever. This is a game changer for ASAE.”

“The rasa.io technology is a true innovation for ASAE, the first killer app in AI for associations,” says Reggie Henry, Chief Information and Engagement Officer at ASAE.

Robb Lee, Chief Marketing and Communications Officer concludes:  “Over many decades, the marketer’s dream has been to get to a ‘Segment of One.’ We are there now. We are learning about our audience at a rapid pace. Our members have voted with their opens and clicks, and personalized content is the clear winner.”

Make your newsletter smart today

In addition to using rasa.io for its own newsletter, ASAE and rasa.io have agreed to provide a discount to members of the ASAE community for use of the rasa.io product. Visit www.rasa.io/asae to learn more.

asae rasa.io newsbrief - associations now ai powered newsletter
asae rasa.io newsbrief - associations now ai powered newsletter

rasa.io ideas for avoiding 3 common email mistakes

3 Common Email Mistakes to Avoid

Email isn’t dead, but we should still work to improve it

To quote a recent post on email engagement from ASAE’s Associations Now:The good news is that email isn’t dead. Far from it, really.” According to a recent study done by Adobe, we check our email often, very often, (perhaps too often).

Almost 40% of survey respondents reported reading every single one of their work emails. However, even though people are highly engaged with their inboxes, emails are still leaving people wanting more. Most emails aren’t satisfying.

How do you ensure that your organization avoids the common email pitfalls that frustrate readers? Here are 3 ways that you can avoid common email engagement mistakes:

1 Focusing too much on promotion and not enough on information

According to the same Adobe study mentioned above, 39% say the emails they receive from outside organizations should focus more on information and less on promotion. This is consistent with the trend that, in this day in age, consumers do not want to feel like they are being marketed to.

How do you avoid this pitfall?

Ensure that the content you send via email offers nutritious information that makes reading the email’s content worthwhile to the consumer. If you can’t create enough of your own original, information-nutritious content  - because, let’s face it, original content creation can be tough and time consuming - you can include articles and blogs from outside, trusted sources. (Still finding it tough to devote the time to compiling a rich content-dense newsletter? Let us help you out with automating the process.)

2 Not optimizing your emails for mobile

According to a study by MarketingCharts, over 50% of consumers’ emails are opened on their mobile devices. It is hard to believe that many of us continue to make the mistake of not optimizing our email templates to ensure they are mobile-friendly.

How do you avoid this pitfall?

Ensure that email templates you choose are simple and sleek, so they can be easily consumed on all of the various email platforms. Include relevant and engaging imagery. Also, ensure your images are not too abundant and are reasonably sized. Even if you have a sleek email template that, in theory, displays well for mobile viewers, if you have too many images and/or they are too large to load quickly, you run the risk of distorting the entire look and feel of your template.

3 Sending one-size-fits-all emails

One size fits all = one size fits none. According to a report by Campaign Monitor, the vast majority of us understand the importance of personalized messaging, but far fewer of us are actually executing on that knowledge. Why aren’t we more actively segmenting our audiences and personalizing, particularly when it comes to newsletters? Because it takes time to learn about how to segment effectively and to implement that knowledge into our processes.

How do you avoid this pitfall?

You can realize the power or personalization without spending considerably more time putting together your emails. The power of artificial intelligence is here right now to not only personalize your email content, but also to automate that personalization. You now have the ability to leverage sophisticated tools to deliver people the content they want to read - a compilation of your internally published pieces along with authoritative external publications - on an individual basis.

Email personalization automation

You can easily modernize your organization when it comes to your email communications. Contact rasa.io today to learn how we can help you automate your newsletter process, all while personalizing your content for each individual member.


asae associations now talking tech feature ai and associations

ASAE Features rasa.io Chairman Talking Smart AI Content Curation

ASAE Associations Now Features rasa.io Chairman Talking Smart AI Content Curation

We are honored that our rasa.io Chairman, Amith Nagarajan, was featured in the latest issue of ASAE's Associations Now magazine. In the piece, "Talking Tech: Smart Content Curation," Amith explains the benefits of using AI to personalize the member experience, and how AI is not a tool of the future; instead, AI can be used right now to put meaningful content in front of your members.

When asked exactly how associations can begin to use artificial intelligence, Amith explains: "AI has become a tangible technology that associations can use to reinvigorate relationships with members. As an example, organizations can use AI to send auto-curated emails. The technology helps to compile daily news content unique to individual members." You can read the full article by Associations Now here.

Make your content smarter and your member experience more personalized

Get information from rasa.io today and learn more about how sending your members the perfect email:curated combination of relevant industry news, automatically infused with your organization’s blogs, articles, event details, promotions, and educational content. Amplify engagement with artificial intelligence while better informing your community. Then receive valuable insights about what matters most to your members.