The Align Case Study

The latest case study features Align, and we are excited to present their results. Align is a SaaS company whose growth management app supports developing, tracking and measuring an organization’s business goals. Align wanted to distribute their original content in an easy and engaging way. The AI brought complimentary articles into their weekly newsletter to provide their readers with not just their own high quality content, but a multitude of other helpful resources.

Read the whole Align Case Study here!

From Doug Walner, Align CEO

“We incorporated the newsletter into our lead nurture cycle and win-back campaigns and have had success with conversions from this channel. The platform is easy to use.We were able to leverage their automation tools in order to get our newsletter up and running without spending countless hours implementing new processes.”

From Renee Bigelow, Align VP of Marketing

“Our Smart Newsletter has given us a great distribution channel for our blog and promotional content, and the engagement rates are higher than when we send our content as a standalone email.The result has been an increase in traffic for blog content and webinar registrations.”

Engagement with automation

Since implementing their new Smart Newsletter, Align has seen increases in brand awareness, website traffic, and webinar sign-ups. This boost of engagement typically requires a significant increase in effort. The automation makes that extra work a thing of the past.

Ready to Make Your Newsletter Smart?

Request a demo today to learn more about all of the tools has to offer around automation, personalization, and content curation.