asae rasa.io partnership logo associations now smart ai newsletter

ASAE and rasa.io Form a Partnership to Bring Smart Newsletters to Associations

ASAE - rasa.io partnership

rasa.io and ASAE: The Center for Association Leadership - which has more than 42,000 members who lead and manage more than 7,300 associations all across the globe - have partnered together to bring AI and smart newsletters to associations around the globe. ASAE will be using rasa.io technology to power its daily newsletter, and ASAE will also help bring rasa.io technology to the global association community.

ASAE and rasa.io began working together earlier this year to increase engagement for ASAE’s Associations Now Daily News, which is delivered to 50,000 people.

A new, smart, AI-powered newsletter

Similar to many organizations, ASAE had previously sent their daily Associations Now email in a static format to all 50,000 of their readers. The Artificial Intelligence within the rasa.io product enables ASAE to individualize their email content for each reader and simultaneously absorb valuable insights from how those members engage with the content that is delivered.

Feedback on rasa.io artificial intelligence

John Graham, President and CEO of ASAE reports: “Gaining a deeper understanding of our members’ needs and interests is more important than ever. This is a game changer for ASAE.”

“The rasa.io technology is a true innovation for ASAE, the first killer app in AI for associations,” says Reggie Henry, Chief Information and Engagement Officer at ASAE.

Robb Lee, Chief Marketing and Communications Officer concludes:  “Over many decades, the marketer’s dream has been to get to a ‘Segment of One.’ We are there now. We are learning about our audience at a rapid pace. Our members have voted with their opens and clicks, and personalized content is the clear winner.”

Make your newsletter smart today

In addition to using rasa.io for its own newsletter, ASAE and rasa.io have agreed to provide a discount to members of the ASAE community for use of the rasa.io product. Visit www.rasa.io/asae to learn more.

asae rasa.io newsbrief - associations now ai powered newsletter
asae rasa.io newsbrief - associations now ai powered newsletter

rasa.io ai personalized association newsletter

15 Ways to Take Your Association Newsletter to the Next Level: AI, Personalization, Automation, Content and Email Best Practices

Your association newsletter: 15 ways to give your news a boost

Your organization’s email newsletter is an incredibly valuable way to consistently engage your members and show them how you are staying ahead of the important topics and news in your industry. It also provides you the opportunity to associate your organization’s brand with the cutting-edge information in your space.

rasa.io highlighted blog ai generated association newsletter

Most organizations, however, are not taking full advantage of this useful communication tool. In this piece, we will explore 15 ways that you can take your email newsletter to the next level. First, we will identify ways in which you can leverage new technologies to make your email newsletter more sophisticated and, at the same time, less of a drain on your internal resources - or, in other words, save time.

The second section of ideas around taking your association newsletter to the next level will outline ways in which you can maximize your newsletter real estate.

Finally, our list will conclude with ensuring you are leveraging the fundamentals of email engagement for your association newsletter.

Pro tech tips for taking your association’s newsletter to the next level: personalization, automation, and artificial intelligence

1 Personalizing your news content

We all are beginning to understand the power of personalization. In this day in age, one-size-fits-all communication essentially equates to one-size-fits-none engagement practices. According to market intelligence company Aberdeen: “Personalized email messages improve click-through rates by an average of 14% and conversions by 10%.” And it’s no different for association newsletters.

Hand-segmenting your list based on member interests, occupations, and interaction activities is one way to begin personalizing to increase engagement. You can send several different versions of your association’s email newsletter based upon the historical data you have collected on your members. There are various email tools that have been designed for this kind of hand-segmentation.

personalized email statistic regarding association newsletter engagement

Image source: Mailigen.com

The practice of hand-segmenting email newsletters has its downsides, however. For one, hand-parsing excel docs and hand curating several different versions of an email is extremely challenging and time consuming. Second, the member data that you have might be stale. Finally, even if the member data you have is current, people don’t always accurately self-report their interests. For example, I might say that I am a marketer interested in reading about branding, but in reality, I might actually be clicking on articles that focus on digital and SEO. How would you ever be able to keep timely tabs on my interests if I self-reported my top interest as ‘branding’?  

That’s where automation comes in.

2 Automating the association newsletter process

We all share one commonly scarce resource: time. Automating your email newsletter process can be one way that you save your staff’s time. Automation generates results because you can engage with a new level of frequency without having to spend more time or more money.

With regard to newsletters: Instead of scouring the internet for the latest, important industry news and hand-curating your association’s email newsletter, you can have stories from relevant and authoritative news outlets automatically pull into your emails in order to support an auto-send process.

While many of us have considered automating the email newsletter process, one of the reasons many associations hold back is because they do not want to sacrifice the margin of personalization and relevance they gain from hand-segmentation.

3 Optimizing with artificial intelligence

So how do you get personalization and automation in one, plus the added benefit of continually evolving intelligence for your association newsletter? Why, AI, of course.

Email services now exist that allow you to compile a list of credible news sources - on top of those that include your organization's own events, blogs, news, journals, and articles - and have that content auto-populate into individualized emails.

AI can be leveraged to then scan the content of the hundreds upon hundreds of articles that come in from those sources and choose the specific stories that get pushed to each user’s email, as determined by their behavior, preferences, and AI insights gathered from other similar users. Imagine sending a unique email to every single one of your members, based upon just-in-time insights on their reading behaviors.

Maximizing your association newsletter real estate

Now that we have covered ideas around leveraging innovative technology and automation for your newsletter, we are going to share best practices for optimizing your email real estate.

4 Including links to your subscribe and / or membership renewal pages

At rasa.io, many times we get the questions from our clients and prospects along the lines of: “Why do we need to include a ‘subscribe’ link if people are already receiving our email? Doesn’t that mean they are already subscribed?” Well, the short answer is, yes, they are already subscribed, but it is best practice to include a subscribe link, and here’s why:

If you are sending out engaging content, chances are, your members and subscribers will be forwarding around your emails. When those outside users consume the forwarded content from your email, providing them easy access to a subscribe link will allow them to join your list with just one or two clicks.

benefits of including a subscribe link in your association newsletter
Depending on your email newsletter structure or strategy, however, you might not want to allow non-member users to automatically opt into your newsletter send list. This is of course understandable depending upon your organization’s processes. In this case, you can direct them to a membership page or to another landing page that will allow you to collect their information for whatever purposes you choose going forward.

5 Making social profile info easily available

Whether it be in your footer, or in your header, or via some other strategic placement in your email newsletter, you should always include links to your association's social profile pages. This will allow users to easily click out and view the most up-to-date components of your online presence via your social pages. And if they have not already, it provides the an easy avenue from which to follow or like your various pages.

social profile images in footer of an association newsletter

6 Using calls-to-action for important events

Every good marketer knows you always need a good CTA. That’s how you know you’ve done your job and made progress to your ultimate goal, whatever that goal may be. In most cases, when it comes to digital marketing and communications, you want one, clearly defined CTA in order to progress your audience member down a clearly defined path.

For email newsletters though, CTA strategy is a bit different. You want to inform your members, readers, or subscribers about the latest news and updates in your industry, in a (largely) unbiased way.

It is still beneficial, however, to leverage your newsletter communications in order to separately promote your association’s current goals. You can use some of your real estate in order to encourage members to sign up for your upcoming webinar, register for your conference, or renew their membership, for some examples.

7 Infusing other interesting and important messaging

Along the lines of calls to action, you can also leverage your association newsletter real estate in order to infuse other newsworthy and important messages. Many of our clients infuse daily lead text, as we at rasa.io like to call it, at the top of their newsletters in order to share their own editorial alongside the latest industry news.

You can use this editorial space to feature progress toward major goals, new hire information, board meeting updates, a highlight on a superstar member or volunteer, and the list goes on.

8 Highlighting your organization’s key content

Creating quality content can be difficult. Creating a lot of quality content is even harder. That is one of the reasons that we at rasa.io recommend aggregating your organization’s own content with other relevant industry news within the space in order to alleviate some of the pressure off of you to curate your newsletter. Adding in outside content makes it so you can send a content-rich newsletter without needing all of the content within the email to be your own.  

When your organization does put out a quality blog, podcast, news or journal article, however, you want to ensure that piece is highlighted within your association email newsletter. We recommend allowing some featured real estate in the email - a highlighted or boxed visual treatment, for example - in order to make it very apparent when your organization publishes something new.  

We find that when our clients infuse their own content into a visually-highlighted space, it gets greater engagement than it otherwise would with the same visual treatment as the rest of the stories. (Watch our webinar on other tips and tricks for promoting your organization’s content!)

9 Leveraging promotional opportunities

Deciding whether or not to include paid advertisements in your newsbrief is one that is multi-faceted. You have to consider: the size of your audience; your engagement rates; if there are advertisers who would be advertising industry-appropriate goods and services; if you have a vendor or someone internally that can sell the ads; and the list goes on.

If you do decide to include paid ads, the obvious benefit is monetization of your email. Another benefit is exposing your members to vendors and products that they would not otherwise have been aware of.

Even if you make the decision to steer away from paid advertisements, you can still leverage advertising space for internal promotions.

rasa.io highlighted promotions in an association newsletter

You can use a graphic designer to create engaging promotional images that advertise web pages you want to drive traffic to; upcoming educational events; and even external educational resources that you feel are appropriate for your community.

10 Incorporating “evergreen” content

It makes sense to primarily include the latest, breaking news in your association's newsletter. However, sometimes there might be a piece that is relevant to your subscribers that might have been published months - or even years - ago.

If you are interested in having historic, relevant content pull in from journals or other reputable online publications, like the Harvard Business Review or the New England Journal of Medicine for some examples, you can include those sources in your list of content feeds as well. You can also leverage artificial intelligence in order to only bring in an evergreen piece when it is particularly relevant to an individual member.

Optimizing the fundamentals of your association email newsletter communication

So we’ve hit on tech tips and email newsletter real estate optimization. Finally, we are going to cover the fundamentals of email communication. We will delve into what our data - and the data of some other big players in the space - points to when it comes to optimal subject lines; send time(s); send day(s); preview text; and send frequency.

11 Optimizing your subject line

Why is subject line so important? Without an effective subject line, the content within your association newsletter has little chance of being consumed. Below are 5 ways to help you craft effective subject lines, along with some examples:

  • Numerical lists of tips, tricks, value propositions - like 7 Reasons to Embrace Artificial Intelligence or 8 Great AI Tools.
  • Recent news headlines or relevant announcements - oftentimes what we use at rasa.io. When we use AI to choose the most relevant subject line for each individual reader, we bring personalization to the next level and significantly increase the chances that the email will be opened. Plus, we can then depend on the content specialists who have written any of those given news headlines to write something enticing.
  • Personalization tags - like Top industry headlines for Erica. People are up to 50% more likely to open an email when the subject line is personalized with one of their individualized attributes.
  • Intriguing questions are a great way to pique a reader’s interests. Some examples: Wonder how to stay ahead of association marketing? And: Having trouble retaining your members?
  • Action oriented language and commands implying deadlines and scarcity also drive open rates. For example: Register by August 1 in order to take full advantage.

12 Choosing send day

Choosing the day(s) of the week on which to send your association newsletter is a decision that profoundly impacts overall email engagement. (That is, if you don’t send your digest out every day in order to maximize engagement, and we will talk about the more in the Send Frequency section.)

As the Mailchimp graph below demonstrates, Tuesdays and Thursdays tend to be optimal send days, followed by Mondays and Wednesdays, followed by Friday, and, in dead last, are weekend days.

mailchimp best send day for association newsletters
Image source: Mailchimp

13 Considering your newsletter send time

Email send time is also a critical engagement determiner. It is a common misconception that if you send on a good day, a member will just open the email newsletter at their convenience - but it doesn’t quite work that way. The truth is that an email is 5 times more likely to be opened within an hour of its send time, so you need to consider hour of the day as well as the time zone(s) of residence of the majority of your members, clients, and subscribers.

According to the chart below, put together by CoSchedule.com, the top four send times are 10am, 8pm, 2pm, and 6am. Confirming that - for better or worse - people go to bed as well as wake up with their inboxes!

coschedule best send time for association newsletters

14 Deciding on send frequency

You can send your newsbrief daily, two or three times per week, once a week, twice a month, or however often you like. We oftentimes recommend sending daily or multiple times per week so that our rasa.io Artificial Intelligence can best learn about each individual reader’s preferences.

Sending multiple days per week also increases maximizes your unique weekly engagement rates. In other words, you maximize the chances that you will reach each of the members of your audience on any given day, because as much data as there is on optimal send days, the fact of the matter is that every individual’s schedule and read-day preferences are different. (However if your industry is extremely niche, it might be best to send less frequently if there is not as much daily news published for your particular industry.)

15 Crafting appropriate preview, or pre-header, text

Many mail clients these days incorporate preview text into their interfaces these days. What is preview text, you ask? It is the snippet of content that appears after the subject of an email, before you even open it to see what is inside. And it’s critical you take advantage of this extra real estate that some email clients allot.   

pre header preview text examples for associations newsletters

If you do not craft your own custom preview text, then it will normally just default to the first sentence or so of the email. Many email send services allow you to customize your preview text. At rasa.io, we recommend customization, as it allows you another chance to intrigue your reader and encourage them to open your email.

Conclusion

So there you have it! 15 ways to bring your association’s newsletter to the next level, covering everything from innovative, personalizing and time saving technologies to the content within your newsletter to email send best practices.

If you have questions about taking your association’s newsletter to the next level, the experts at rasa.io are here to help. Contact us today for a quote and to receive more information.


rasa.io artificial intelligence nurtures engagement infographic

3 Ways AI Increases Member Engagement


AI for member engagement

Every time you engage with your social media platforms, they become a little better at understanding what you want to see, which affects the content that they present to you. Of course it is no coincidence that the product you were recently searching for via Google is being advertised at the top of your Facebook feed and pictured at the top of your Instagram!

Facebook, for example, has become an expert on you because of its application of artificial intelligence. What does that mean? AI leverages complex algorithms to sort through your engagement behavior in order to decide what you will find most interesting to present next in your feed. As an experiment, scroll through your feed for a minute. Now try sorting it by “Most Recent”. Which made for a more compelling read? This is in large part why Facebook still has over one billion active users even after all of these years; they have perfected the game of engagement.

AI isn't just for social media

There are numerous applications of AI these days. Approachable applications of AI. Applications of AI which will allow you to engage your members on a completely different level. Have you considered what throwing artificial intelligence into the mix will do?

At rasa.io we use AI to perfect the content that our clients' members receive. In a world with an overabundance of content, we help members sort through the noise and get connected with the articles, blogs, news and stories that are actually relevant to them. Learn about how rasa.io can begin to use artificial intelligence to deliver your members the content they want to read and increase your member engagement. 

3 ways AI nurtures member engagement:



AI_infographic.jpg


rasa.io ideas for avoiding 3 common email mistakes

3 Common Email Mistakes to Avoid

Email isn’t dead, but we should still work to improve it

To quote a recent post on email engagement from ASAE’s Associations Now:The good news is that email isn’t dead. Far from it, really.” According to a recent study done by Adobe, we check our email often, very often, (perhaps too often).

Almost 40% of survey respondents reported reading every single one of their work emails. However, even though people are highly engaged with their inboxes, emails are still leaving people wanting more. Most emails aren’t satisfying.

How do you ensure that your organization avoids the common email pitfalls that frustrate readers? Here are 3 ways that you can avoid common email engagement mistakes:

1 Focusing too much on promotion and not enough on information

According to the same Adobe study mentioned above, 39% say the emails they receive from outside organizations should focus more on information and less on promotion. This is consistent with the trend that, in this day in age, consumers do not want to feel like they are being marketed to.

How do you avoid this pitfall?

Ensure that the content you send via email offers nutritious information that makes reading the email’s content worthwhile to the consumer. If you can’t create enough of your own original, information-nutritious content  - because, let’s face it, original content creation can be tough and time consuming - you can include articles and blogs from outside, trusted sources. (Still finding it tough to devote the time to compiling a rich content-dense newsletter? Let us help you out with automating the process.)

2 Not optimizing your emails for mobile

According to a study by MarketingCharts, over 50% of consumers’ emails are opened on their mobile devices. It is hard to believe that many of us continue to make the mistake of not optimizing our email templates to ensure they are mobile-friendly.

How do you avoid this pitfall?

Ensure that email templates you choose are simple and sleek, so they can be easily consumed on all of the various email platforms. Include relevant and engaging imagery. Also, ensure your images are not too abundant and are reasonably sized. Even if you have a sleek email template that, in theory, displays well for mobile viewers, if you have too many images and/or they are too large to load quickly, you run the risk of distorting the entire look and feel of your template.

3 Sending one-size-fits-all emails

One size fits all = one size fits none. According to a report by Campaign Monitor, the vast majority of us understand the importance of personalized messaging, but far fewer of us are actually executing on that knowledge. Why aren’t we more actively segmenting our audiences and personalizing, particularly when it comes to newsletters? Because it takes time to learn about how to segment effectively and to implement that knowledge into our processes.

How do you avoid this pitfall?

You can realize the power or personalization without spending considerably more time putting together your emails. The power of artificial intelligence is here right now to not only personalize your email content, but also to automate that personalization. You now have the ability to leverage sophisticated tools to deliver people the content they want to read - a compilation of your internally published pieces along with authoritative external publications - on an individual basis.

Email personalization automation

You can easily modernize your organization when it comes to your email communications. Contact rasa.io today to learn how we can help you automate your newsletter process, all while personalizing your content for each individual member.


asae associations now talking tech feature ai and associations

ASAE Features rasa.io Chairman Talking Smart AI Content Curation

ASAE Associations Now Features rasa.io Chairman Talking Smart AI Content Curation

We are honored that our rasa.io Chairman, Amith Nagarajan, was featured in the latest issue of ASAE's Associations Now magazine. In the piece, "Talking Tech: Smart Content Curation," Amith explains the benefits of using AI to personalize the member experience, and how AI is not a tool of the future; instead, AI can be used right now to put meaningful content in front of your members.

When asked exactly how associations can begin to use artificial intelligence, Amith explains: "AI has become a tangible technology that associations can use to reinvigorate relationships with members. As an example, organizations can use AI to send auto-curated emails. The technology helps to compile daily news content unique to individual members." You can read the full article by Associations Now here.

Make your content smarter and your member experience more personalized

Get information from rasa.io today and learn more about how sending your members the perfect email:curated combination of relevant industry news, automatically infused with your organization’s blogs, articles, event details, promotions, and educational content. Amplify engagement with artificial intelligence while better informing your community. Then receive valuable insights about what matters most to your members.


use artificial intelligence and the rasa.io dashboard to promote your content

So You’ve Published a Blog - Now What? Promote Your Content Effectively!

Our Recent Content Promotion Webinar

At rasa.io, we are passionate about helping our clients and partners effectively promote the content that they publish, in a timely fashion. One of the ways that we help them do that is by auto-feeding their blogs, news articles, and journal content into their members’ personalized, AI-driven rasa.io newsbriefs. We also know, however, that there is a lot more to content promotion than just sharing it via newsletter or newsbrief.

We wanted to educate our clients and the rest of our community about all of the ways that you can publicize, promote, and share content. So we recently hosted a webinar on how to leverage the digital tools at your disposal in order to maximize the reach of your blogs, news articles, and journal publications.

Watch the Video on How to Effectively Promote Your Content

 

Disseminate Your Association’s Content Using Automated Artificial Intelligence

Are you tired of hand-segmenting emails? Are you ready to be confident that the content you have worked so hard on is actually getting seen? Contact rasa.io today and learn about how we can help you use AI and automation to put your important content in front of your members, in a personalized way.


overcoming resistance to change at associations using artificial intelligence

Struggling With Resistance To Change? 3 Ways Your Association Can Overcome.

Change can be tough for organizations of every shape and size

Oftentimes associations understand the importance of change and adaptation in order to stay relevant to their communities, but that doesn't mean that they have the cultural foundation or structural bandwidth to plan and implement these adaptations.

Large (and even small) organizations can be slow to implement new processes and technologies, which can lead to negative implications for membership renewals and revenue generation. Challenges to implementing new technologies can range from board-member opposition to resistance against abandoning ‘business as usual’ comforts.

Every change management project is its own beast. But there are some recurring challenges that lead to their failure. Below are some common obstacles we see our customers facing, along with suggestions for combating those challenges.

Challenge 1: Colleagues not understanding why change is needed in the first place

The familiar is comfortable. Your team not understanding why things need to change in the first place is difficult to overcome - it is a resistance that can be rooted in the organizational culture.

In order to combat this mindset, you need to consider adapting your culture from the top down. This means being brutally honest with yourself and asking, "Who are we and how do we ultimately achieve our organization’s overarching purpose?”

When you start to look in the mirror at who you are, how you operate, and the purpose that your association’s brand ultimately stands for, you'll start to see where you're coming up short. Then the hard work of identifying who you want to become and how you want to get there can begin. Your organization's purpose should guide the change management project you want to take on.  

Challenge 2: Team members feeling left out of the decision process

Employees who are going to have the responsibility to implement the change you seek need to feel bought into that change. You should give them a sense of responsibility and ownership throughout the lifecycle of the project.

One great strategy is to have your team’s first exposure to your change project be a sincere request for their input and opinions from the beginning. Involving them in the construction of a plan - as opposed to keeping everything behind closed doors until you are ready to unveil some sweeping new change project - can breed skepticism. You can gather opinions through workshops, meetings, surveys, or whatever data gathering process your organization prefers.

You should be mining your association members’ and team members’ thoughts and opinions on a continual basis. They are integral to change-implementation succeeding, and it is imperative for you to know what they think of your performance, culture, and operations.

Challenge 3: Team skepticism due to history of change management failures

Cynicism towards sweeping change is entrenched in many association cultures, and it can come from all parts of the association, from front line team members, to more tenured members of the board and c-suite, who are settled into old routines. Swallowing new strategies can be difficult if there are memories of past project failures and experimentation is not embraced in the culture.

For this reason, you will need to come prepared for those difficult conversations. Research is your most powerful tool. Make your case with data and real world case studies to appeal to both pathos and ethos. And once you get people on board, if you've truly convinced them, then the change will need to come from the inside out.

Acting on your approach to change

The "start small, think big" approach absolutely applies here. Starting with a small seed of change and culture readjustment can have ripple effects throughout the association. And in order for this to happen, you need to begin by getting everyone in your smaller circle of influence on board.

Even if "starting small" is appropriate for your association, you're eventually going to need to have 100% of your people on board. Everyone should be invested in the success of this change, from the most senior board member to the newest hire. Another department that might require special attention for education and influence is human resources. It may seem obvious, but they can be overlooked when focusing on other employees, and their buy-in is absolutely critical.

Attitude and behavior are intertwined. With the help of change-makers taking action and holding people accountable, you can make broad strides. Being cognizant of these 3 challenges, and how to avoid them at your particular association, is key to reinforcing change that is purpose-driven and resilient.

Just start to experiment

At rasa.io, we are constantly encouraging our customers to just take the first step. Try something new. We try to make the implementation of the rasa.io newsbrief as easy as possible. It takes very little time to begin to send your members personalized news, and risk is low. Learn about how you can begin to experiment with our technology today.


John Spence using AI to automate and personalize email newsletters

John Spence Case Study: Making Email News... Awesomely Simple

John Spence: World-renowned business speaker, thought-leader, and consultant

While the majority of our clients are associations, today we are excited to post about the success of one of our business influencer clients: a world-renowned speaker, thought-leader, and consultant in the business world, John Spence.

Our partnership with Spence is rather unique. His rasa.io newsbrief primarily consists of the articles that he - and some of his peers in the business influencer space - Tweet out to their followers, in addition to posts from The John Spence Achieving Business Excellence blog. Our rasa.io Artificial Intelligence automatically compiles the content that Spence determines to be relevant to his community, and then our AI individualizes the articles in each email based upon subscriber interests. 

Spence explains the value of his rasa.io newsbrief

John Spence and his marketing team have been enthusiastic about the value our newsbrief provides their community of subscribers from the very beginning; Spence describes that value in his own words:

“I have already had several people tell me that they love the newsletter and that the content is fantastic, which is especially cool because the AI is custom generating content for each reader. Also, I love it because it is hands off,  I set the parameters, it knows where to pull from, and the AI only puts up articles that I know will be of value to the readers. I know that I'm not wasting my readers’ time, and that they will find value in everything I send to them.

My rasa.io newsbrief content represents my individual brand and the way I believe in doing business; the product allows me to automatically distribute these important articles, along with my self-published content - all personalized for each member of my community - on a regular basis.

The [engagement level] has exceeded my expectations: 40% of my subscribers open our rasa.io emails. Beyond that, for the group we have gathered the most Artificial Intelligence information on, our open rate is about 60%. It feels great to know that the training, education, and business research resources I am passing to my followers are being used to help them grow.”

Read the John Spence case study in full!

Deliver the value of automated AI to your community

We are passionate about using AI to filter through the noise and deliver authoritative content that is of tangible value to our customers’ communities. What’s more, is that our personalization comes at no additional time cost to our customers’ teams. Instead of spending their time hand-segmenting emails, our customers spend their time reviewing the user insights they gain from our analytics dashboard. They can use those insights to develop their own internal content plans to achieve optimal value for their readers.

Learn more about how rasa.io can help you to personalize content with AI and automatically disemminate your valuable internal content to your readers.

Our upcoming webinar

If you are interested in learning about how you can do a better job of promoting your own internal content, register for our upcoming webinar: Promote Your Content Effectively to Drive Member Engagement.

Image credit: www.johnspence.com


rasa.io Mobile Newsbrief - use artificial intelligence to send email newsletters to your association members

Keep An Eye On AI: 8 Digital AI Resources

How can I stay in-the-know when it comes to Artificial Intelligence?

At rasa.io, we know how important it is to stay on top of news and trends in the AI space. Association executives and staff members often ask us how they can keep up with the latest news and trends in AI.

So you asked, and we answered! Below is a roundup of the top resources you can use in order to keep up-to-date with what is going on in our space.

#1 - MIT Technology Review

MIT Technology Review is a publication of regular insights on innovative technologies and how they matter to your day to day. Sub-topics range from the business impact of deep learning technologies to intelligence machines to how AI will impact various sustainable energy sources. New stories are published several times per week.

#2 - The Berkeley Artificial Intelligence (BAIR) Blog

The BAIR blog is a resource that contains content generated by scholar and professor-experts in the machine learning / AI field and, at the same time, is accessible to a general audience. Most blogs include information on the latest research findings in AI, machine learning, deep learning, and deep reinforcement learning. A new post is released about every 2 weeks.  

#3 - Google AI Blog

Google’s blog on AI delivers information on Artificial Intelligence beyond just how it relates to the tech giant. The blog also publishes updates on advances in the space in general. Google references many other authoritative resources on AI throughout its posts, and articles often include interesting visuals and graphs to help explain the concepts they cover. New blogs are published about once per week.  

#4 - The rasa.io AI (AI-generated) newsbrief

Our own rasa.io AI newsletter aggregates several authoritative AI resources along with our own rasa.io blog. Our Core Purpose at rasa.io is To Better Inform the World, and so our weekly newsbrief - generated using our own AI technology - aggregates our own publications with these (listed) other leading resources in the space. As you engage with our newsbrief, it becomes smarter and sends personalized AI-related news to your inbox.

#5 - AI Trends

AI Trends is a publication put out by the Cambridge Innovation Institute. Their content includes news on AI business applications in various industry sectors; webinars on AI and deep learning; bot research; and white papers and case studies on important technological advances. The site publishes new content several times per week.

#6 - Futurism’s Artificial Intelligence Blog

Futurism is a platform reporting on breakthroughs in innovative technologies, and its AI blog seeks to track and document changes in AI as they happen. Futurism puts out several AI-related posts per week.

#7 - AWS Machine Learning Blog

The Amazon Web Services machine learning blog is a more web developer-centric AI publication. So for all of those technologically-savvy people out there interested in how Amazon is one of the platforms at the center of the machine learning realm, subscribing is a must. Blogs are published several times per week.  

#8 - The Guardian AI News Feed

The Guardian has over 40 different news feeds, columns, and streams, and its AI-centric feed is updated with relevant, daily news in the AI space. Topics range from Artificial Intelligence advances in the business world to medically-relevant news to updates on important AI learning events.

Want to learn about how your association can use AI?

If you are ready to move beyond just learning about AI, and you are ready to understand how AI can work for your association or business, we are here to help! Contact rasa.io today to begin using Artificial Intelligence to engage your community using our AI-generated email newsletter.


Associations can use the AI Canvas in order to make better decisions

Unstick Your Stucks: Making Better Decisions with the Help of the AI Canvas

Oftentimes associations come to us not knowing where to begin when it comes to implementing new and innovative technologies. The idea of using Artificial Intelligence to engage their members is daunting. So what do we tell them? Just start. Experiment. Take the first step toward trying something new.

In many cases, it makes sense to turn toward the data in order to make difficult business decisions. But whether or not to employ AI predictive technology so that you can take the best given course of action related to any given input - using a combination of existing data, training data, and real time inputs - is still a tough choice to make. Referring to a step-by-step framework can be a good place to start.

What does making tough decisions have to do with AI?

Every organization faces the challenge of having to make tough decisions in the face of uncertainty. If we knew the exact, potential outcome of each branch of a decision tree, the choices facing us in our daily lives would not be as nerve racking.

AI can help us make better predictions, and the AI Canvas provides a straightforward framework to decide whether or not to use AI. It provides a decision-making path to go down in order to help an organization decide whether implementing an AI prediction machine even makes sense in the first place. The concept is fully fleshed out, along with a step by step example, in the recent HBR article: “A Simple Tool to Start Making Decisions with the Help of AI”, by Ajay Agrawal, Joshua Gans and Avi Goldfarb, (also authors of the acclaimed book: Prediction Machines).

How does the AI Canvas work?

The first four steps in the top row of the framework, (prediction, judgement, action, outcome), describe the four most important dimensions of any given decision. The bottom row of the AI Canvas, (input, training, feedback), lays out the concluding data-centric considerations in the entire decision making process. In the article by Agrawal, et al, they lay out an interesting example relating to home security in order to demonstrate a real-life application of the AI Canvas.

The possibilities are endless. We have all heard that AI will become a more and more powerful force in business, and predictive decision making is an AI category that any organization can begin to explore.

Are you ready to get started?

rasa.io is here to help you make the decision on whether to use AI in order to engage your members on a deeper level. Learn about how.


Image source: www.predictionmachines.ai