customer-data-decay

3 Ways to Prevent Data Decay

3 Ways to Prevent Data Decay

Customer data in the Digital Age is extremely valuable. We are seeing companies harness data to personalize and improve the customer experience more and more as marketing technologies advance. There are plenty of platforms out there that help organizations gather and store their customer data but keeping that data up-to-date is where many CRM systems fall behind. Customer data decays at a rapid rate of 30% per year. Rotten data does not give you an accurate view of your customers and can have a negative impact on your entire business. This decay is not a result of customers purposely withholding their information, in fact studies show that the majority of customers are more than willing to share their data for personalized, efficient experiences. So, how can you ensure that your data stays as fresh as possible?

1. Engage your audience frequently

Frequent communication with your members or subscribers is crucial for keeping them engaged. Recurring (but not repetitive) communications will maximize your chances of reaching your audience. When your communications are meaningful and frequent, your customers are more likely to engage on a deeper level. The more engaged they are, the less likely they are to drop off the map.

2. Personalize your communications

Customers crave personalization and 74% of marketers say targeted personalization increases customer engagement. Gather the data from your continuous and relevant communications and use it to better personalize future marketing efforts and increase open and click rates.

3. Automate with AI

Implementing processes to execute on the above can take tons of time and effort if done manually. Luckily, you can use AI to automate the frequency, personalization, and management of your messages. AI can gather your customer data in real time so that every future communication for that individual can be curated to their interests during that particular time. Integrating your AI tool with your CRM will keep your customer information as fresh as possible and prevent the negative impact of data decay.

You can begin on a path toward fresh and useful data today

Learn about how you can use our AI platform for Smart Newsletters to help keep your member data current, useful, and actionable.


petra coach rasa.io customer case study

Petra Coach Customer Case Study: Applying the Analytics

Petra Coach customer case study

We’re excited to share the results of our most recent case study with Petra Coach! 

The Petra Coach Smart Newsletter

Petra Coach provides a coaching service for companies interested in improving their growth rate, profitability, valuation, and sustainability. Each Petra coach teaches their clients how to implement a culture in which Core Values, Core Purpose, and operating priorities are aligned. Petra’s Core Purpose is to have a positive impact on 10,000,000 human beings. We teamed up with Petra to help them continue to increase the positive impact on their clients and subscribers by using AI to send personalized business news.

The Petra email newsletter features original content published on their blog as well as relevant business news from trusted 3rd party sources. Each email is personalized so that their members receive the articles they are most interested in and the entire process is fully automated by our AI-powered system.

Applying the analytics

We recently wrote about how AI can improve your content strategy by giving you insights into what subjects are of the highest interest to your members and how this can help you better decide the nature of your future content. Petra used this tactic when their analytics showed that “customer service” was a top-5 reading topic. They decided to create a cornerstone piece for their Petra Blog on the critical nature of good customer service to grow a business. As a result, the overall click rate for that day was the highest for the entire month, and that cornerstone customer service piece received far higher than average engagement from Petra members.

Read the full Petra Coach case study here.

Petra Founder and Head Coach Andy Bailey on the impact of the rasa.io Smart Newsletter:

“The engagement rates that we have seen with the rasa.io newsbrief have surpassed our expectations. We are now able to automatically send individualized business news to our members - who represent all different verticals - without having to curate newsletters by hand. We see open rates that are consistently above 35%, oftentimes surpassing the 40% mark. We love that the rich, relevant information we send our subscribers represents what they want to read and allows them to out-learn the competition.”

Are you ready to increase your engagement rates with AI?

Contact rasa.io today if you are interested in learning more about how you can leverage our automated AI tool to increase member engagement.


association creating content for newsletter

3 Ways AI Can Improve Your Content Strategy

3 Ways AI Can Improve Your Content Strategy

1. Automation - Optimize the Creative Process

Creativity can often be hindered by tedious tasks that are a part of your everyday work life. AI can automate these processes and free up time for you to focus on producing creative, meaningful content. With our Smart Newsletter, hand curating your internal and external content, email distribution list, article placement, send time and frequency are among the many automated features. Being less bogged down with the nuts and bolts of your distribution process allows you to work in a more creative head space which will improve the quality of your work. With this increased capacity you are also able to focus on driving innovation within your organization and gaining an edge on your competition.

2. Member Insights - Know Your Readers

AI can collect and quickly analyze mass amounts of data gathered by the behaviors of each individual reader. This data can reveal important insights into what matters the most to your audience. Knowing what subjects are of the highest interest to your members will help you better decide the nature of your future content. The rasa.io platform breaks down these analytics in several different ways: topics, sources, and articles. You can use these insights to generate highly relevant content as well as ideas for other forms of marketing. A more informed strategy for your writing will also lead to increased readership and trust in your brand.

3. Personalization - Increase Engagement

Once you’ve optimized your creative process and used your data to create quality content - you need to distribute that content appropriately. AI has the ability to personalize emails on a massive scale. It can automatically match each individual’s interests with the most relevant articles and subject lines. This personalization will result in increased engagement which leads to more valuable insights and opportunities for new revenue streams.

Are you ready for a more innovative and effective content strategy?

Learn about how you can use our AI-powered Smart Newsletter to deliver your members the content they want to read.


association member participating in cohosted asae and rasa.io webinar program

ASAE and rasa.io Webinar: Make Your Newsletter Smart

ASAE and rasa.io webinar: make your newsletter smart

In this webinar, Amith Nagarajan of rasa.io and Robb Lee of ASAE will share how you can get started using cutting-edge AI to power your newsletter communications. They will discuss how ASAE implemented rasa.io technology for their Associations Now daily newsletter and how they have increased member engagement through content personalization. Register now!  

Webinar hosts

Robb Lee is the Chief Marketing and Communications Officer at ASAE. Robb has an extensive background in marketing and has been committed to providing value-added solutions to the association sector for over a decade now.

Amith Nagarajan is a serial software entrepreneur and Executive Chairman of rasa.io. He has founded, scaled and sold several successful companies including Aptify, a worldwide leader in software for non-profits and member-based organizations.

A shared commitment to innovation

The team at rasa.io is focused on using Artificial Intelligence to “Better Inform the World” and we strive to do that through innovation. We use AI to understand customers better than ever and use those insights to curate and personalize newsletter content in new ways. We are able to share those insights with our clients so that they can intelligently plan their own content strategies.

ASAE sees innovation as a solution to an original program, product, service, or process that adds value. It can be incremental or radical, but it comes down to this: a new idea that gets successfully implemented. In a world that seems to be evolving at the speed of light, continuous innovation seems essential for any association that expects to remain relevant. ASAE is committed to leading that effort––as a catalyst, role model, and incubator.

This shared commitment led to the strategic partnership between rasa.io and ASAE.

The smart newsletter

Associations Now Daily News, ASAE’s daily email newsletter, disseminates industry news, blogs, and thought leadership to nearly 50,000 association professionals every day. ASAE began using rasa.io’s AI-powered technology to personalize the Associations Now daily email. The AI learns the reader’s behaviors and uses those insights to automatically generate a relevant subject line and feed them the articles they are most interested in reading. The result? A dramatic increase in open and click rates as well as a better understanding of their members. In addition to the automated personalization, ASAE staff can easily access these behavioral insights on the rasa.io platform. Trending topics, sources and articles are all readily available on the platform in real time.

Register today for our ASAE - rasa.io co-hosted webinar

Register today to learn more about ASAE’s implementation of rasa.io and what you need to do to make your email newsletter smart.


Executive ai playbook

The Executive’s AI Playbook: Is Your Organization Ready?

Organizations are adopting AI at a faster rate than ever before. What was once part of a myth about robots taking over the world is now more commonly seen as a tool to automate time-consuming processes to gain better insights from large amounts of data. There is eagerness across the board to implement artificial intelligence into business practices but it is important to know that there is no “one size fits all” solution. The first thing you’ll want to do is educate yourself and develop a plan that fits your needs. This interactive AI playbook built by McKinsey & Company will help you do just that.

The extensive playbook is broken down into three parts:

1. Value & Assess - Size the opportunity and determine data needs

The Value & Assess section shows the potential total annual value of AI and analytics across 19 industries. By clicking on your industry you can see the areas where AI techniques can be applied and a range of economic value for those applications.

ai playbook value and assess

Image source: www.mckinsey.com

2. Execute - Learn best practices to realize the value

The Execute section breaks down best practices for implementing AI across your organization. The high-level summary of these practices includes: aligning on the strategy - building tech, data & people capabilities - completing the last mile.  

AI playbook best practices

Image source: www.mckinsey.com

3. Beware - Know the warning signs of an AI program failure

The Beware section outlines 10 red flags to keep an eye out for once the decision is made to implement an AI program. Each red flag has a suggested response to help quickly resolve these issues and increase the chance of a successful AI initiative.

AI playbook beware

Image source: www.mckinsey.com

Are you ready to get started?

Contact rasa.io today about implementing AI t o engage your members and generate new sources of revenue.  And if you are interested in other applicable AI frameworks, read our recent blog on the AI Canvas.


ensync corporation rasa.io partners using ai to help associations

enSYNC and rasa.io: Leveraging AI to Personalize and Automate Newsletters

We are proud to announce our recent partnership with enSYNC Corporation!

enSYNC and rasa.io are partnered with the goal of furthering our missions to help associations use helpful and innovative technologies to propel their missions forward.

About enSYNC

enSYNC’s mission is to help their clients make distinctive, lasting, and substantial improvements in their performance and to make a measurable difference in the success of their association or nonprofit organization through increased membership, donor support, or engagement.

One of the ways in which enSYNC helps associations achieve success is by offering a variety of different software solutions. rasa.io is proud to be one of enSYNC’s preferred technological platforms.

Ready To Dip Your Toe Into AI?

In a recent blog post, enSYNC outlines the emergence of artificial intelligence in the association world and how to begin utilizing it in a way that aligns with your overall purpose. The article goes on reference the benefits of rasa.io AI technology and our ability to automate and personalize your email newsletter. This personally customized content branded by your organization yields higher engagement rates and creates a platform for increased monetization.

Join forces with rasa.io and enSYNC to propel your association’s mission forward

Check out the rasa.io product page on the enSYNC website! And get in touch with us today if you are interested in using AI to better inform your members and to automate the newsletter creation and distribution process.


academyhealth rasa.io customer case study

AcademyHealth rasa.io Customer Case Study: Moving 2 Missions Forward

AcademyHealth customer case study

We’re excited to share the results of our AcademyHealth customer case study! 

About AcademyHealth

AcademyHealth is an association with the mission of improving health and the performance of the greater health system by supporting the production and use of evidence to inform health policy and practice. And because our Core Purpose at rasa.io is “To Better Inform The World,” their mission was one that truly resonated with us. You can read the full case study here.

AcademyHealth and the rasa.io newsbrief

AcademyHealth was looking for a way to proactively encourage their members to connect with all of the benefits they offer. AcademyHealth’s research has put them at the forefront of the Health Services industry. They wanted to ensure that their members were not only staying informed on AcademyHealth-specific news, but also leading external news from other authoritative sources. With our missions being closely aligned from the start, the rasa.io daily email newsbrief was a great fit. By using our automated AI-powered email technology, AcademyHealth is now able to automatically email members their leading content alongside personalized industry news.

From the AcademyHealth Director of Membership

Angélica Rodriguez, Director of Membership at AcademyHealth, describes the results they’ve seen from the rasa.io newsbrief:

“We see unique weekly open rates that range between 45% and 55%, our average open rate is 49%, and our average click-through rate is 16%. Having an extraordinarily high level of weekly exposure with our members is invaluable.

The artificial intelligence tool analyzes member behavior and interests then adjusts content accordingly, crafting individually personalized emails that each person wants to read. Our customers are then in turn able to gather insights on their members’ interests and learn what matters most to them. Rodriguez goes on to explain the value of the automation:

“Now we have an automated way to ensure our messages to members and our important articles are getting absorbed, all while knowing we are providing our members the important information they need to remain leaders in the industry.”

Read the full AcademyHealth case study here.

Are you ready to send your members the personalized content they want to read?

Contact rasa.io today if you are interested in learning more about how you can leverage our automated AI tool to increase member engagement.


use rasa.io to send automated personalized relevant ai emails to your members

3 Reasons Why Email Isn’t Dead

3 Reasons Why Email Isn’t Dead

Nowadays we see new electronic communication outlets popping up at a more rapid pace than ever. With all of these different outlets for marketing and customer engagement, people are quick to say that the email is dead. Here’s why they are wrong:

1 - The research is there.

Even with hundreds of new ways to get your message out, research shows that email is still highly effective when the content is relevant to the reader. According to a Hubspot study, 70% of consumers report reading all or most of their emails. So, how can you make sure your content is relevant?

At rasa.io, we are dedicated to delivering perfectly curated, personalized news to each individual receiving your emails. Infusing your organization’s promotional and educational content with industry news that is specifically customized to each reader will result in higher open and click rates and thus a better chance of your organization’s messaging getting seen. Just take a look at our case studies.

2 - It’s all about evolution.

Industries are constantly evolving as new technology becomes available. We’ve seen companies who were once industry giants become extinct because they failed to evolve their customer experiences.  

For example, retail stores are closing all over the country and constantly receiving bad press for these failures. At the same time, Direct to Consumer brands like Warby Parker and Bonobos are opening more and more brick and mortar stores. Neil Blumenthal, the co-founder of Warby Parker explains, "I don't think retail is dead. Mediocre retail experiences are dead."

The same goes for email marketing - email isn't dead, mediocre email is dead. If you are sending out the same stale emails, your members will disengage.

We use our cutting-edge artificial intelligence tool to learn each users’ interests, behaviors, and preferences so that you can evolve and maximize the quality of their member experience. Our reporting gives our partners access to these insights so that they can use them to increase member loyalty.

3 - A new, automated normal does exist.

We didn’t invent email newsbriefs, we’ve made them better. Another way we’ve done that is through automation. Not only do we personalize the content within each member email, our automation provides a way for your organization to constantly update, evolve, and improve your member communications without the disruption of manually sending out emails.

Put the ‘ai’ in your email.

Contact rasa.io today to request a quote and learn about how we can help you use AI to stay relevant and maximize your member experience.


the open garden association by amith nagarajan

Association Overhaul: The Open Garden Blueprint for Change in a Digital World

Announcing the launch of The Open Garden Organization, A Blueprint for Associations in the Digital Age

At rasa.io, we do a lot in the way of intelligent email content, but today, we are excited to announce the launch of a new book that is very close to our team: The Open Garden Organization, A Blueprint for Associations in the Digital Age. Open Garden is written by our rasa.io Chairman, Amith Nagarajan, and the book encourages experimentation and innovation within associations in order for them to remain relevant in our world of rapid technological advancement.

About the author, Amith Nagarajan

Amith is passionate about helping associations, non-profits, and other brands engage with their audiences on a daily basis. He founded and grew Aptify into a worldwide leader in Association Management Software, and he sold the company in 2017 to Community Brands. Now, along with our team at rasa.io, Amith works on developing cutting edge AI to drive meaningful daily engagement between brands and their audiences via personalized content curation. Outside of rasa.io, Amith is an active early stage investor in B2B SaaS companies.

Embracing The Open Garden Model and fostering a culture of experimentation

The book begins by encouraging organizations to foster a culture of experimentation. The “business as usual” mindset is easy to fall into when you are not constantly innovating new ways to drive success. Without this kind of experimental culture, you may achieve short-term success in order to satisfy immediate stakeholder needs, but such a short-term mindset will ultimately lead to stagnation. Now, more than ever, it is important to take advantage of new resources and new ideas in order to maintain relevance.

The Open Garden Organization brings contemporary ideas about technological solutions and business management into the hands of association professionals. Associations need to leverage technology and explore new frontiers in order to maintain the historic trust they have developed with their members.

A Brief Overview of the book and The Open Garden Model

The book’s Open Garden Model is an equation founded on the following principles: purpose + culture + inclusivity. These principles are expanded upon in the book’s three sections: “The Bedrock,” “The Soil,” and “The Crops”.  

The Bedrock of the Open Garden

The Bedrock focuses on finding your Core Purpose and defining your Core Values. In order to find your true purpose, you must ask yourself why your organization exists in the first place. Once you’ve established why you exist, you can begin to define the set of behaviors - or Core Values - that you need to implement in order to successfully pursue your Core Purpose. Your Core Values need to be communicated regularly to your team and persistently reinforced in order to effectively live up to your Core Purpose. At rasa.io, our Core Purpose is “To Better Inform The World,” and we behave guided by seven core values in our daily actions in order to achieve that purpose.

The Soil of the Open Garden

The second part of the book concentrates on constructing and nurturing your culture. The culture of your organization should be created internally, and intentionally. Nagarajan calls this concept “Culture by Design.” Culture By Design is driven by three things: Core Purpose, Core Values, and an Envisioned Future. When these pillars are carefully crafted and clearly communicated, it creates a purpose-driven culture throughout the organization and a stable foundation for success.

An Envisioned Future should include a BHAG, or “Big Hairy Audacious Goal.” A BHAG is a far-out, massive-scale aspiration that an organization establishes in order to motivate the internal team, and all other stakeholders, in working together toward a long-term, uniting goal. rasa.io’s BHAG is: “By 2030 we will improve the lives of one billion people around the world through better information,” and you can read more about it here.  

The Crops of the Open Garden

This final section of the book is all about finding and engaging your community. In the Digital Age, people are exposed to more content than ever before. Because of this information overload, we consume this content with less confidence in its credibility. Associations have already established that credibility but they often don’t engage their membership as frequently as they should.

At rasa.io, our mission is to bridge that engagement gap with our daily, personalized newsbriefs. Our AI-driven approach to finding the most relevant industry news makes this an email that members will look forward to opening. Higher engagement levels won’t just keep your members happy, they will also open the door to new economic benefits for your organization.  

Buy the Open Garden today

The Open Garden Organization, A Blueprint for Associations in the Digital Age is now available for purchase on Amazon. Buy your copy today in order to learn about how you can position your association for success in this new era of technological advancement.