rasa naylor partnership announcement

Naylor and rasa.io Partner to Launch AI-Powered eNewsletters

We are excited to announce our most recent partnership with Naylor Association Solutions!

In partnering with Naylor, we will further strengthen our shared goal of improving the quality of association communications and member satisfaction, while eliminating the need for additional staff effort. The rasa.io solution will leverage Naylor to be able to create customized content at scale for newsletter subscribers.

The Communications Solution

Associations are producing and sharing valuable content for their members, but with businesses and individuals sending 246.5 billion emails per day, it easy for that information to get lost in a crowded inbox. rasa.io AI-powered emails will increase visibility for association news and resources through automation and personalization. The Smart Newsletter solution is a way for organizations to reduce the amount of time it takes to curate their email communications, while increasing the amount of time members spend consuming their information.

Naylor will offer rasa.io’s product to enhance two types of eBriefs: the member communication-based AI newsletter and the career-focused AI CareerBrief

The newsletter product will use rasa.io’s AI platform to collect relevant content from thousands of public sources and send individualized news to each subscriber. The rasa.io platform engagement analytics then offer valuable insights into members’ topical preferences, which associations can use to guide programming and other marketing decisions.

The AI CareerBrief will increase engagement with association job boards by increasing their site traffic, as the technology makes personalized job recommendations for each user. The eBrief will also incorporate career development content, such as interview tips and industry forecasts.

“We’re confident that this platform will result in tangible benefits for our associations in the form of improved membership engagement and satisfaction, and increased revenue for associations.” - Laura Taylor, Vice President of Digital Operations and Development for Naylor

Read the Full Press Release

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Learn about how you can use our AI platform for Smart Newsletters to help keep your member data current, useful, and actionable.


rasa.io ai powered smart newsletter feature developments

Top 6 Exciting Feature Developments for rasa.io Smart Newsletters

At rasa.io, we are dedicated to helping our clients communicate with their members in a meaningful way with our Smart Newsletters. We are always thinking of ways to grow and improve our platform, so that our users have all of the tools they need to easily craft their communications. Whether those are tools for email design, content curation or valuable insights, it is our goal to provide the best user experience possible. With that said, we are very excited to announce some of our new feature developments!

1. Updated Articles Analytics Page

What’s New:

More open and click data. See the number of unique newsletter opens that included the article as well as the click rate and number of unique clicks for each article and better understand article-by-article conversion rates.

Click rates specifically for AI-recommended articles. This allows you to see our AI at work by showing the percentage of clicks per recommended article.

More valuable insights. Filter your most clicked on articles by month, week, day or a custom date range to gain an understanding of what current events or topics were most interesting to your members.

rasa platform new feature development

2. Share to Social Integration

Share your top articles to social media. Now you can promote the highest trending articles within your industry on your Twitter and/or LinkedIn account with the click of a button.

rasa platform new feature development

3. Revamped Sources Analytics Page

What’s New:

More open and click data. See the total number of articles from the source that were included in unique newsletter opens, the total number of unique clicks on articles from the source, and better understand your source-by-source conversion rates.

AI specific click rates by source. This shows the percentage of clicks on AI-recommended articles for a specific source.

Group data by source OR publisher. You can now filter your source data by the original publisher. For example, if the rasa.io Twitter is one of your sources and tweeted a link to an article from The New York Times, you can now see the data for that specific publisher. Use this page to gain better insights on popular sources or publishers that you may not have originally identified as sources.

rasa platform new feature development

4. AI Knowledge Tier Analytics

Valuable member data and AI insights. Our AI groups your members into 9 tiers (A through I) according to how many pieces of data it has gathered on an individual, the first tier being 0 and the last being 300+. This page will show you the correlation between higher open and click rates for members we know more about.knowledge tiers page G rasa new feature devlopement

5. Today's Newsletter Info

Real time analytics. Track your opens and clicks in real time to see engagement by each hour of the day.

Subject line success. See which AI generated subject lines are performing and converting the most opens and clicks.rasa platform new features development

6. Advanced Post Editing

Adjusting article titles and descriptions. Infuse your own commentary or adjust the copy for any article in the Posts Page.

Upload an image. Use our image upload feature to adjust or add an image to be associated with a certain article.

Ready to Make Your Newsletter Smart?

Request a demo today to learn more about all of the tools rasa.io has to offer around automation, personalization, and content curation.   


customer-data-decay

3 Ways to Prevent Data Decay

3 Ways to Prevent Data Decay

Customer data in the Digital Age is extremely valuable. We are seeing companies harness data to personalize and improve the customer experience more and more as marketing technologies advance. There are plenty of platforms out there that help organizations gather and store their customer data but keeping that data up-to-date is where many CRM systems fall behind. Customer data decays at a rapid rate of 30% per year. Rotten data does not give you an accurate view of your customers and can have a negative impact on your entire business. This decay is not a result of customers purposely withholding their information, in fact studies show that the majority of customers are more than willing to share their data for personalized, efficient experiences. So, how can you ensure that your data stays as fresh as possible?

1. Engage your audience frequently

Frequent communication with your members or subscribers is crucial for keeping them engaged. Recurring (but not repetitive) communications will maximize your chances of reaching your audience. When your communications are meaningful and frequent, your customers are more likely to engage on a deeper level. The more engaged they are, the less likely they are to drop off the map.

2. Personalize your communications

Customers crave personalization and 74% of marketers say targeted personalization increases customer engagement. Gather the data from your continuous and relevant communications and use it to better personalize future marketing efforts and increase open and click rates.

3. Automate with AI

Implementing processes to execute on the above can take tons of time and effort if done manually. Luckily, you can use AI to automate the frequency, personalization, and management of your messages. AI can gather your customer data in real time so that every future communication for that individual can be curated to their interests during that particular time. Integrating your AI tool with your CRM will keep your customer information as fresh as possible and prevent the negative impact of data decay.

You can begin on a path toward fresh and useful data today

Learn about how you can use our AI platform for Smart Newsletters to help keep your member data current, useful, and actionable.


petra coach rasa.io customer case study

Petra Coach Customer Case Study: Applying the Analytics

Petra Coach customer case study

We’re excited to share the results of our most recent case study with Petra Coach! 

The Petra Coach Smart Newsletter

Petra Coach provides a coaching service for companies interested in improving their growth rate, profitability, valuation, and sustainability. Each Petra coach teaches their clients how to implement a culture in which Core Values, Core Purpose, and operating priorities are aligned. Petra’s Core Purpose is to have a positive impact on 10,000,000 human beings. We teamed up with Petra to help them continue to increase the positive impact on their clients and subscribers by using AI to send personalized business news.

The Petra email newsletter features original content published on their blog as well as relevant business news from trusted 3rd party sources. Each email is personalized so that their members receive the articles they are most interested in and the entire process is fully automated by our AI-powered system.

Applying the analytics

We recently wrote about how AI can improve your content strategy by giving you insights into what subjects are of the highest interest to your members and how this can help you better decide the nature of your future content. Petra used this tactic when their analytics showed that “customer service” was a top-5 reading topic. They decided to create a cornerstone piece for their Petra Blog on the critical nature of good customer service to grow a business. As a result, the overall click rate for that day was the highest for the entire month, and that cornerstone customer service piece received far higher than average engagement from Petra members.

Read the full Petra Coach case study here.

Petra Founder and Head Coach Andy Bailey on the impact of the rasa.io Smart Newsletter:

“The engagement rates that we have seen with the rasa.io newsbrief have surpassed our expectations. We are now able to automatically send individualized business news to our members - who represent all different verticals - without having to curate newsletters by hand. We see open rates that are consistently above 35%, oftentimes surpassing the 40% mark. We love that the rich, relevant information we send our subscribers represents what they want to read and allows them to out-learn the competition.”

Are you ready to increase your engagement rates with AI?

Contact rasa.io today if you are interested in learning more about how you can leverage our automated AI tool to increase member engagement.


association creating content for newsletter

3 Ways AI Can Improve Your Content Strategy

3 Ways AI Can Improve Your Content Strategy

1. Automation - Optimize the Creative Process

Creativity can often be hindered by tedious tasks that are a part of your everyday work life. AI can automate these processes and free up time for you to focus on producing creative, meaningful content. With our Smart Newsletter, hand curating your internal and external content, email distribution list, article placement, send time and frequency are among the many automated features. Being less bogged down with the nuts and bolts of your distribution process allows you to work in a more creative head space which will improve the quality of your work. With this increased capacity you are also able to focus on driving innovation within your organization and gaining an edge on your competition.

2. Member Insights - Know Your Readers

AI can collect and quickly analyze mass amounts of data gathered by the behaviors of each individual reader. This data can reveal important insights into what matters the most to your audience. Knowing what subjects are of the highest interest to your members will help you better decide the nature of your future content. The rasa.io platform breaks down these analytics in several different ways: topics, sources, and articles. You can use these insights to generate highly relevant content as well as ideas for other forms of marketing. A more informed strategy for your writing will also lead to increased readership and trust in your brand.

3. Personalization - Increase Engagement

Once you’ve optimized your creative process and used your data to create quality content - you need to distribute that content appropriately. AI has the ability to personalize emails on a massive scale. It can automatically match each individual’s interests with the most relevant articles and subject lines. This personalization will result in increased engagement which leads to more valuable insights and opportunities for new revenue streams.

Are you ready for a more innovative and effective content strategy?

Learn about how you can use our AI-powered Smart Newsletter to deliver your members the content they want to read.


association member participating in cohosted asae and rasa.io webinar program

ASAE and rasa.io Webinar: Make Your Newsletter Smart

ASAE and rasa.io webinar: make your newsletter smart

In this webinar, Amith Nagarajan of rasa.io and Robb Lee of ASAE will share how you can get started using cutting-edge AI to power your newsletter communications. They will discuss how ASAE implemented rasa.io technology for their Associations Now daily newsletter and how they have increased member engagement through content personalization. Register now!  

Webinar hosts

Robb Lee is the Chief Marketing and Communications Officer at ASAE. Robb has an extensive background in marketing and has been committed to providing value-added solutions to the association sector for over a decade now.

Amith Nagarajan is a serial software entrepreneur and Executive Chairman of rasa.io. He has founded, scaled and sold several successful companies including Aptify, a worldwide leader in software for non-profits and member-based organizations.

A shared commitment to innovation

The team at rasa.io is focused on using Artificial Intelligence to “Better Inform the World” and we strive to do that through innovation. We use AI to understand customers better than ever and use those insights to curate and personalize newsletter content in new ways. We are able to share those insights with our clients so that they can intelligently plan their own content strategies.

ASAE sees innovation as a solution to an original program, product, service, or process that adds value. It can be incremental or radical, but it comes down to this: a new idea that gets successfully implemented. In a world that seems to be evolving at the speed of light, continuous innovation seems essential for any association that expects to remain relevant. ASAE is committed to leading that effort––as a catalyst, role model, and incubator.

This shared commitment led to the strategic partnership between rasa.io and ASAE.

The smart newsletter

Associations Now Daily News, ASAE’s daily email newsletter, disseminates industry news, blogs, and thought leadership to nearly 50,000 association professionals every day. ASAE began using rasa.io’s AI-powered technology to personalize the Associations Now daily email. The AI learns the reader’s behaviors and uses those insights to automatically generate a relevant subject line and feed them the articles they are most interested in reading. The result? A dramatic increase in open and click rates as well as a better understanding of their members. In addition to the automated personalization, ASAE staff can easily access these behavioral insights on the rasa.io platform. Trending topics, sources and articles are all readily available on the platform in real time.

Register today for our ASAE - rasa.io co-hosted webinar

Register today to learn more about ASAE’s implementation of rasa.io and what you need to do to make your email newsletter smart.


Executive ai playbook

The Executive’s AI Playbook: Is Your Organization Ready?

Organizations are adopting AI at a faster rate than ever before. What was once part of a myth about robots taking over the world is now more commonly seen as a tool to automate time-consuming processes to gain better insights from large amounts of data. There is eagerness across the board to implement artificial intelligence into business practices but it is important to know that there is no “one size fits all” solution. The first thing you’ll want to do is educate yourself and develop a plan that fits your needs. This interactive AI playbook built by McKinsey & Company will help you do just that.

The extensive playbook is broken down into three parts:

1. Value & Assess - Size the opportunity and determine data needs

The Value & Assess section shows the potential total annual value of AI and analytics across 19 industries. By clicking on your industry you can see the areas where AI techniques can be applied and a range of economic value for those applications.

ai playbook value and assess

Image source: www.mckinsey.com

2. Execute - Learn best practices to realize the value

The Execute section breaks down best practices for implementing AI across your organization. The high-level summary of these practices includes: aligning on the strategy - building tech, data & people capabilities - completing the last mile.  

AI playbook best practices

Image source: www.mckinsey.com

3. Beware - Know the warning signs of an AI program failure

The Beware section outlines 10 red flags to keep an eye out for once the decision is made to implement an AI program. Each red flag has a suggested response to help quickly resolve these issues and increase the chance of a successful AI initiative.

AI playbook beware

Image source: www.mckinsey.com

Are you ready to get started?

Contact rasa.io today about implementing AI t o engage your members and generate new sources of revenue.  And if you are interested in other applicable AI frameworks, read our recent blog on the AI Canvas.


ensync corporation rasa.io partners using ai to help associations

enSYNC and rasa.io: Leveraging AI to Personalize and Automate Newsletters

We are proud to announce our recent partnership with enSYNC Corporation!

enSYNC and rasa.io are partnered with the goal of furthering our missions to help associations use helpful and innovative technologies to propel their missions forward.

About enSYNC

enSYNC’s mission is to help their clients make distinctive, lasting, and substantial improvements in their performance and to make a measurable difference in the success of their association or nonprofit organization through increased membership, donor support, or engagement.

One of the ways in which enSYNC helps associations achieve success is by offering a variety of different software solutions. rasa.io is proud to be one of enSYNC’s preferred technological platforms.

Ready To Dip Your Toe Into AI?

In a recent blog post, enSYNC outlines the emergence of artificial intelligence in the association world and how to begin utilizing it in a way that aligns with your overall purpose. The article goes on reference the benefits of rasa.io AI technology and our ability to automate and personalize your email newsletter. This personally customized content branded by your organization yields higher engagement rates and creates a platform for increased monetization.

Join forces with rasa.io and enSYNC to propel your association’s mission forward

Check out the rasa.io product page on the enSYNC website! And get in touch with us today if you are interested in using AI to better inform your members and to automate the newsletter creation and distribution process.


academyhealth rasa.io customer case study

AcademyHealth rasa.io Customer Case Study: Moving 2 Missions Forward

AcademyHealth customer case study

We’re excited to share the results of our AcademyHealth customer case study! 

About AcademyHealth

AcademyHealth is an association with the mission of improving health and the performance of the greater health system by supporting the production and use of evidence to inform health policy and practice. And because our Core Purpose at rasa.io is “To Better Inform The World,” their mission was one that truly resonated with us. You can read the full case study here.

AcademyHealth and the rasa.io newsbrief

AcademyHealth was looking for a way to proactively encourage their members to connect with all of the benefits they offer. AcademyHealth’s research has put them at the forefront of the Health Services industry. They wanted to ensure that their members were not only staying informed on AcademyHealth-specific news, but also leading external news from other authoritative sources. With our missions being closely aligned from the start, the rasa.io daily email newsbrief was a great fit. By using our automated AI-powered email technology, AcademyHealth is now able to automatically email members their leading content alongside personalized industry news.

From the AcademyHealth Director of Membership

Angélica Rodriguez, Director of Membership at AcademyHealth, describes the results they’ve seen from the rasa.io newsbrief:

“We see unique weekly open rates that range between 45% and 55%, our average open rate is 49%, and our average click-through rate is 16%. Having an extraordinarily high level of weekly exposure with our members is invaluable.

The artificial intelligence tool analyzes member behavior and interests then adjusts content accordingly, crafting individually personalized emails that each person wants to read. Our customers are then in turn able to gather insights on their members’ interests and learn what matters most to them. Rodriguez goes on to explain the value of the automation:

“Now we have an automated way to ensure our messages to members and our important articles are getting absorbed, all while knowing we are providing our members the important information they need to remain leaders in the industry.”

Read the full AcademyHealth case study here.

Are you ready to send your members the personalized content they want to read?

Contact rasa.io today if you are interested in learning more about how you can leverage our automated AI tool to increase member engagement.


use rasa.io to send automated personalized relevant ai emails to your members

3 Reasons Why Email Isn’t Dead

3 Reasons Why Email Isn’t Dead

Nowadays we see new electronic communication outlets popping up at a more rapid pace than ever. With all of these different outlets for marketing and customer engagement, people are quick to say that the email is dead. Here’s why they are wrong:

1 - The research is there.

Even with hundreds of new ways to get your message out, research shows that email is still highly effective when the content is relevant to the reader. According to a Hubspot study, 70% of consumers report reading all or most of their emails. So, how can you make sure your content is relevant?

One way to increase relevance to your readers is to deliver personalized news to each recipient. Infusing your organization’s promotional and educational content with industry news that is specifically customized to each reader will result in higher open and click rates and thus a better chance of your organization’s messaging getting seen. 

2 - It’s all about evolution.

Industries are constantly evolving as new technology becomes available. We’ve seen companies who were once industry giants become extinct because they failed to evolve their customer experiences.  

For example, retail stores are closing all over the country and constantly receiving bad press for these failures. At the same time, Direct to Consumer brands like Warby Parker and Bonobos are opening more and more brick and mortar stores. Neil Blumenthal, the co-founder of Warby Parker explains, "I don't think retail is dead. Mediocre retail experiences are dead."

The same goes for email marketing - email isn't dead, mediocre email is dead. If you are sending out the same stale emails, your subscribers will disengage. In order to keep your content fresh, you can leverage AI tools in order to learn each users’ interests, behaviors, and preferences, so that you can evolve and maximize the quality of their subscriber experience. 

3 - A new, automated normal does exist.

You can't individualize the email experience without automation. Not only does automation allow you to personalize content within each of your emails, it provides a way for organizations to constantly update, evolve, and improve their audience communications without the disruption of manual segmentation and having to hit 'send.'

Put the ‘ai’ in your email.

Contact rasa.io today to request a quote and learn about how we can help you use AI to stay relevant and maximize your subscriber experience.