<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=702089753305778&amp;ev=PageView&amp;noscript=1">

Infographic: The Secret Power of "Anonymous Users"

By: Bryan Kelly 18 Nov 2016


While many organizations require users to create an account and log in to access information, this tactic limits your association's reach. Many people who might check out your content get turned off by the need to provide identifying details or remember a password. It's important to consider this category of people when crafting content and see how your association can gain their interest. 

Here is a guide to what defines the "anonymous user" and how your association can leverage this demographic. 



AnonymousUser_rasa.io_Final-page-001.jpg

 

Since so many people fall into this category of "anonymous user", it's important to make sure that your association has some unrestricted content to draw them in. 

 

Bryan Kelly

Written by Bryan Kelly

Previous post
Next post