Comprehensive content planning for your association is a must. While this is an indisputable and accepted reality, many associations don't commit the resources to creating original content on a regular basis. While other methods such as content curation can be an effective way to engage with your industry, creating original content, even on the smallest scale, is vital to maintaining a reputation of relevancy and leadership.
Here are 6 creeds to keep in mind for associations looking to increase the quality of their content game, or for those who have yet to take the first step.
The association that doesn't recognize these creeds will lose ground in their bid for a healthy chunk of relevant readers. Don't be discouraged by writer's block or weighed down by the pressure of high frequency posting. With strong planning, clarification from leadership, and reliable resources, a content stream will find its natural flow.