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rasa.io Achieves ISO Certification: A Commitment to Data Security in the Age of AI
In a world increasingly powered by artificial intelligence (AI), the question of data privacy has become paramount. Consumers are rightfully concerned about how their information is collected, used, and protected by the very tools designed to make their lives easier. As a leading provider of AI-powered newsletter tools, rasa.io recently...
Unleashing the Power of Newsletters: A Comprehensive Guide to Monetizing Your Email Newsletter Business
In the dynamic world of digital marketing, newsletters have become a powerful tool for businesses, organizations, and individuals to connect with their audience, share valuable content, and build lasting relationships. While newsletters have traditionally been used for information dissemination and community engagement, they offer a compelling...
Guiding Leads to Clients: How to Integrate Email Marketing in the Marketing Funnel
From the initial interaction with your brand to conversion (and even beyond), email marketing remains one of the most efficient digital marketing channels. According to HubSpot, 99% of people check their email every day, emphasizing the vast potential reach of email marketing. However, to create email campaigns that are both relevant and...
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The Ultimate Publisher’s Guide to Email Marketing Through Newsletters
Publishers who fail to embrace newsletters as part of their marketing strategy are stuck in the past. Email newsletters are old-school, but they remain indispensable for engaging audiences, driving traffic, and fostering brand loyalty. While social media platforms...
Event Email Marketing Strategy: All You Need to Know
You have an idea for an event, but how do you get people to attend it? If you already have an email list, incorporating event email marketing into your communication strategy is an excellent start. You can use promotional emails, email newsletters, or drip...
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HubSpot Newsletter Integration: How rasa.io Can Supercharge Your Existing Email Marketing Efforts
If you are already using HubSpot’s Marketing Hub, one of the world’s best-known marketing automation solutions for small businesses, you are already familiar with all of its great features. HubSpot allows users to send highly optimized and seamlessly designed marketing emails and newsletters...
Ready for more from your HubSpot newsletter?
There is no doubt that HubSpot’s marketing hub has some great tools for audience outreach. Still, when you combine those tools with more power, more content, and more flexibility, you will ultimately see more engagement with your audience. For example, HubSpot’s newsletter builder creates...
Using Engagement Data to Personalize Communications for rasa.io and HubSpot
In HubSpot, you can create lists based on virtually any of your contact data: titles, roles, and engagement with your website. By using rasa.io, the world’s only truly personalized email newsletter platform, you can add engagement with your newsletter to that list! With our new HubSpot...
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Join the other 12,000+ professionals who are getting weekly marketing insights from rasa.io and see what this whole smart newsletter thing is all about. Take a look at our newsletter archives.
Pushing Send the Podcast
[Podcast] Pushing Send Episode 48 – David & John Auten-Schneider
David & John Auten-Schneider How two husbands use email to help other gay men create a happier, healthier, and wealthier life. Here's David...
[Podcast] Pushing Send Episode 47 – Cody Sanchez
Cody Sanchez An investor and former journalist that publishes guides, playbooks, and who built multiple successful email newsletters reaching...
[Podcast] Pushing Send Episode 46 – Lisa Jones
Lisa Jones The founder and CEO of EyeMail, a company whose technology allows brands to embed 60 seconds of video into their email marketing...
[Podcast] Pushing Send Episode 45 – Jen Capstraw
Jen Capstraw How one email marketer came to co-found a special organization called Women of Email. This is Jen Capstraw's story about Pushing...